The Popular Pays Blog

Read up on influencer tips, social media best practices, and the future of content production.

Product Updates

Revolutionize Your Campaigns with Popular Pays’ BriefAI and AI Studio

Facing challenges in efficiently developing campaign creative briefs and editing content? Streamline these essential tasks with Popular Pays’ […]

Influencer Marketing

9 Ways Brands Can Tap into Generative AI

There have been a lot of advancements in generative AI in the past year or so, from algorithms […]

Influencer Marketing

Stop Motion Advertisement: What It Is and How It’s Taking Over Influencer Ads

It can often feel like you’re at the mercy of ever-changing social media algorithms and evolving trends. But […]

Influencer Marketing

9 Instagram Product Photography Tips for High-Quality Photos

How your brand looks on social media matters now more than ever because we’re in the era of […]

Influencer Marketing

Influencer Outreach Tools: 5 Tips To Make Social Media Work for You

Influencer marketing has become a necessary part of the marketing strategy for brands of all sizes. Younger generations […]

Influencer Marketing

12 Instagram Influencer Tools To Grow Huge Followings

Hootsuite’s Digital Trends Report (2021Q4) states that “the average Instagram business account grows its followers by 1.69% each […]

Influencer Marketing

The Ultimate Guide to Instagram Content Creators (+ Examples and Tools)

What’s holding you back from making the leap into influencer marketing? If you’re not sure how to get […]

Influencer Marketing

How to Use Video on Your Brand’s Instagram: Tips, Tricks, and Tools

Instagram got its start with still images, so it’s no surprise that those remain the platform’s bread and […]

Influencer Marketing

Reach Your Target Influencers With Our Influencer Outreach Templates

According to Influencer Marketing Hub, the influencer marketing industry is expected to reach $16.4 billion in 2022 — […]

Influencer Marketing

Instagram Influencer Marketing: How To Find the Perfect Influencer for Your Brand

What images come to your mind when you think about influencers? Glamorous lifestyles? Private jets? Perfectly-curated Instagram feeds? […]

Influencer Marketing

5 Meaningful Ways To Evaluate Your Brand’s Engagement Rate + Calculations

Influencer marketing is far more than sending free products and encouraging social media influencers to create beautiful posts. […]

Influencer Strategy

How To Outsource Your Content Creation

Today high-quality content creation is an essential aspect of any successful marketing plan. Ninety-two percent of marketers reported […]

Influencer Trends

8 of the Biggest Social Media Video Trends in 2022

    When it comes to digital marketing, videos are rapidly outpacing other forms of content as one […]

Influencer Marketing

Social Media Content Creation: Best Practices & Tools To Raise Engagement

For modern brands, learning how to navigate content marketing and social media marketing campaigns is crucial — but […]

Influencer Marketing

16 Successful TikTok Case Studies [+ Actionable Takeaways]

TikTok is well-known for producing influencers who make it big, and creating lucrative personal brands. But beyond influencers, […]

Influencer Marketing

Influencer Management: Everything You Need to Know

In the era of social media, influencer marketing has quickly grown to become one of the most popular […]

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