Create Something Worth Sharing
by Nikki Blank | 3 weeks ago
To Negotiate or Not to Negotiate? A Guide to Striking a Deal with Creatives
Marketers often want to know how much it will cost to work with creatives. → A creative is […]
by Monica Makropoulos | 1 month ago
Instagram Tips You Can’t Live Without
The musings of senior creative strategist, Monica Makropoulos. The rise of platforms like TikTok, Triller, Byte and the […]
by corbett drummey | 1 month ago
ROI Focused Marketing – for startups and growth brands
Depending on what stage your company is in, you can skip some of the early steps, but we’ll […]
by Kayla Mueller | 1 month ago
A Chat with Client + Creator Brian Cason
Brian Cason is one-of-a-kind in the Popular Pays family. He’s not only a content creator, but also works full-time as a Digital Strategist at Pahnke US, an independent ad agency based in Chicago. Brian has completed over 14 campaigns for Popular Pays in the last five years, and was one of the first creators to sign up for our platform.
by Tess Perese | 2 months ago
Negotiate and Update your Campaign Requirements in Real-time
Things change, we get it. Sometimes campaigns don’t begin and end with the same requirements. We want to […]
by Meaghan Carroll | 2 months ago
An Introduction to Reels for Creators
If you’ve been dancing along with TikTok, you’re ready for Reels. Reels is Instagram’s way to record […]
by Kayla Mueller | 2 months ago
What No One Tells You About The Future of Video Production
We strongly believe the future of video production and distribution lies with a mix of software solutions like Popular Pays with a distributed network of creatives. Software can scale production demands, all while giving unique and diverse perspectives from our growing community of over 70k creators. While influencer campaigns are a core offering, Popular Pays has identified a 34% increase in content campaigns from 2019 to 2020.
by Tess Perese | 2 months ago
3 Ways to Use Creatives
Technology has allowed us to access new ways of working in many different ways. Be it remote work, or tapping into creatives for advertising needs. As you know, the latter is where we play. Creatives are the backbone of our business and will only continue to rise to the forefront as time marches on.