Create Something Worth Sharing
by Aana Leech | 2 days ago
Brands Making Noise with Purpose
The spread of coronavirus has upended life as we know it with incredible speed. In the midst of […]
by Aana Leech | 1 week ago
Make Noise, with Purpose
“Is it worth sharing?” This is the question that we ask ourselves with everything we do. This ethos […]
by Tess Perese | 2 weeks ago
Welcome to the Brand Hub: data to review all of your work on Popular Pays
Today, brands aren’t just activating a single influencer & content campaign, they’re executing influencer & content programs. As […]
by Meaghan Carroll | 4 weeks ago
Pop Profile: Sam Klein
The Pop Profile series is a peek into the creative process of some of the most talented people making content […]
by Tess Perese | 4 weeks ago
Audience Intelligence: authenticated first-party data to ensure you make smart selections
Influencer marketing has always been a complicated tactic. There are ongoing questions about brand safety, transparency, and impact […]
by Kayla Mueller | 4 weeks ago
The Breakdown: Content Creators vs Influencers
What exactly makes a content creator and what makes an influencer? Can you be both at the same […]
by Tess Perese | 4 weeks ago
Trackable links for all your “swipe up” and “link in bio” needs
We know measuring influencer marketing is hard, especially when it involves understanding engagement beyond the post. You might […]
by Tess Perese | 1 month ago
How Much Does Influencer Marketing Cost?
@julesdenby for Chameleon Cold Brew The answer is it all depends. We know, this is often the answer […]
by Monica Makropoulos | 2 months ago
Byte vs. TikTok
It was a sad day in 2017 when Twitter announced it was putting a halt on Vine–the six-second […]