The Popular Pays Blog

Read up on influencer tips, social media best practices, and the future of content production.

Influencer Marketing

Stop Motion Advertisement: What It Is and How It’s Taking Over Influencer Ads

It can often feel like you’re at the mercy of ever-changing social media algorithms and evolving trends. But […]

Influencer Marketing

9 Instagram Product Photography Tips for High-Quality Photos

How your brand looks on social media matters now more than ever because we’re in the era of […]

Influencer Marketing

Influencer Outreach Tools: 5 Tips To Make Social Media Work for You

Influencer marketing has become a necessary part of the marketing strategy for brands of all sizes. Younger generations […]

Influencer Marketing

12 Instagram Influencer Tools To Grow Huge Followings

Hootsuite’s Digital Trends Report (2021Q4) states that “the average Instagram business account grows its followers by 1.69% each […]

Influencer Marketing

The Ultimate Guide to Instagram Content Creators (+ Examples and Tools)

What’s holding you back from making the leap into influencer marketing? If you’re not sure how to get […]

Influencer Marketing

How to Use Video on Your Brand’s Instagram: Tips, Tricks, and Tools

Instagram got its start with still images, so it’s no surprise that those remain the platform’s bread and […]

Influencer Marketing

Reach Your Target Influencers With Our Influencer Outreach Templates

According to Influencer Marketing Hub, the influencer marketing industry is expected to reach $16.4 billion in 2022 — […]

Influencer Marketing

Instagram Influencer Marketing: How To Find the Perfect Influencer for Your Brand

What images come to your mind when you think about influencers? Glamorous lifestyles? Private jets? Perfectly-curated Instagram feeds? […]

Influencer Marketing

5 Meaningful Ways To Evaluate Your Brand’s Engagement Rate + Calculations

Influencer marketing is far more than sending free products and encouraging social media influencers to create beautiful posts. […]

Influencer Strategy

How To Outsource Your Content Creation

Today high-quality content creation is an essential aspect of any successful marketing plan. Ninety-two percent of marketers reported […]

Influencer Trends

8 of the Biggest Social Media Video Trends in 2022

    When it comes to digital marketing, videos are rapidly outpacing other forms of content as one […]

Influencer Marketing

Social Media Content Creation: Best Practices & Tools To Raise Engagement

For modern brands, learning how to navigate content marketing and social media marketing campaigns is crucial — but […]

Influencer Marketing

16 Successful TikTok Case Studies [+ Actionable Takeaways]

TikTok is well-known for producing influencers who make it big, and creating lucrative personal brands. But beyond influencers, […]

Influencer Marketing

Influencer Management: Everything You Need to Know

In the era of social media, influencer marketing has quickly grown to become one of the most popular […]

Influencer Marketing

Ultimate Guide: Using Influencers for Your Brand’s Affiliate Marketing Program

At this point, we know influencer marketing is a successful strategy for brands, and it’s here to stay. […]

Influencer Marketing

10 Influencer Marketing Trends To Have on Your Radar in 2022

With a new year comes new and improved strategic marketing plans. For many brands, an influencer marketing strategy […]

A platform to collaborate with influencers and creators

Get Started Today ⟩