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by Tess Perese | 7 days ago
How Much Does Influencer Marketing Cost?
The answer is it all depends. We know, this is often the answer to most things. But let […]
by Monica Makropoulos | 2 weeks ago
Byte vs. TikTok
It was a sad day in 2017 when Twitter announced it was putting a halt on Vine–the six-second […]
by Kayla Mueller | 2 weeks ago
Spotlight: New York City Influencers
Looking for influencers in the big apple? Here are 10 you should follow. In 2020 it’s rare to […]
by Tess Perese | 3 weeks ago
5 Ways to Find Instagram Influencers
Tulum. Tulum, Mexico. Get on a plane right now and go. Make sure you book a room at […]
by Monica Makropoulos | 4 weeks ago
Roundup: Valentine’s Day Activations
We’re hopeless romantics here at Popular Pays, and something about Valentine’s Day makes us reminisce. Here are a […]
by Tess Perese | 4 weeks ago
First party data to guarantee your brand is LDA compliant
As big brands like Corona and Absolut Vodka activate influencer marketing they often come up against a problem […]
by Monica Makropoulos | 4 weeks ago
Spotlight: Los Angeles Influencers
Influencers are an excellent component for many marketing programs. When it comes to sourcing local influencers, especially in […]
by Kayla Mueller | 1 month ago
What is a Micro-Influencer?
Take a look at our point of view on what it means to be a micro-influencer and what […]