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The Popular Pays Blog

Read up on influencer tips, social media best practices, and the future of content production.

Influencer Marketing

The Ultimate Guide to Instagram Content Creators (+ Examples and Tools)

What’s holding you back from making the leap into influencer marketing? If you’re not sure how to get […]

Influencer Marketing

How to Use Video on Your Brand’s Instagram: Tips, Tricks, and Tools

Instagram got its start with still images, so it’s no surprise that those remain the platform’s bread and […]

Influencer Marketing

Reach Your Target Influencers With Our Influencer Outreach Templates

According to Influencer Marketing Hub, the influencer marketing industry is expected to reach $16.4 billion in 2022 — […]

Influencer Marketing

Instagram Influencer Marketing: How To Find the Perfect Influencer for Your Brand

What images come to your mind when you think about influencers? Glamorous lifestyles? Private jets? Perfectly-curated Instagram feeds? […]

Influencer Marketing

5 Meaningful Ways To Evaluate Your Brand’s Engagement Rate + Calculations

Influencer marketing is far more than sending free products and encouraging social media influencers to create beautiful posts. […]

Influencer Strategy

How To Outsource Your Content Creation

Today high-quality content creation is an essential aspect of any successful marketing plan. Ninety-two percent of marketers reported […]

Influencer Trends

8 of the Biggest Social Media Video Trends in 2022

    When it comes to digital marketing, videos are rapidly outpacing other forms of content as one […]

Influencer Marketing

Social Media Content Creation: Best Practices & Tools To Raise Engagement

For modern brands, learning how to navigate content marketing and social media marketing campaigns is crucial — but […]

Influencer Marketing

16 Successful TikTok Case Studies [+ Actionable Takeaways]

TikTok is well-known for producing influencers who make it big, and creating lucrative personal brands. But beyond influencers, […]

Influencer Marketing

Influencer Management: Everything You Need to Know

In the era of social media, influencer marketing has quickly grown to become one of the most popular […]

Influencer Marketing

Ultimate Guide: Using Influencers for Your Brand’s Affiliate Marketing Program

At this point, we know influencer marketing is a successful strategy for brands, and it’s here to stay. […]

Influencer Marketing

10 Influencer Marketing Trends To Have on Your Radar in 2022

With a new year comes new and improved strategic marketing plans. For many brands, an influencer marketing strategy […]

Influencer Marketing Influencer Marketing 101

How Much Does Influencer Marketing Cost?

The answer is it all depends. We know, this is often the answer to most things. But let us tell you the scenarios that you're likely to come across in this world that will help you get a better understanding of what we mean by this and what you can expect from a $ point of view.

Social Media Marketing TikTok

TikTok Influencer Marketing: A Guide To Help You Get Started

Not only can our inner circle serve as influencers, but strangers can too. Due to the virality of the TikTok platform itself, TikTok isn’t just about awareness, it can drive meaningful sales. It’s more than just a corner of the web designated for synchronized dances, teens doing funky moonwalks, tap dancing duets, outfit changes, people sharing secret “dupes” of their favorite products, or hacks about the right way to use ice cube trays.

Influencer Marketing

25 Fashion Influencers That Will Excite Your Brand’s Followers

Fashion may be built on trends, but partnering with fashion influencers isn’t just a passing fad.  Fashion influencers […]

Influencer Marketing

25 Lifestyle Influencers Your Brand Should Follow [From Instagram to Bloggers]

Lifestyle influencers can range from travel and fashion influencers to parenting and home decor influencers. Regardless of the […]

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