The Popular Pays Blog
Read up on influencer tips, social media best practices, and the future of content production.
Social Media Marketing
How To Create a Social Media Content Strategy in 10 Steps To Outshine Your Competitors
Marketers know that social media can be a highly effective channel for reaching out to their online audience. […]
Social Media Marketing
How To Repurpose Your Content for Social
The words “reduce, reuse, and recycle” apply as much to content creation as to saving the planet. In […]
Influencer Marketing Influencer Examples
11 Inspiring Brand Community Examples
When you think of a strong brand community, you might picture Apple fanatics camping outside the store on […]
Digital Marketing Digital Strategy
5 Paid Media Strategy Tips To Amp Up Your Next Campaign
Marketers know that you can’t rely on a single tactic to reach your audience, especially online. The internet […]
Influencer Marketing Influencer Examples
10 Examples of Influencer Marketing Campaigns
All marketers need some inspiration to generate or create authentic sponsored content. In this write-up, we highlight 10 […]
Influencer Marketing Influencer Strategy
7 Powerful Community-Building Strategies
Community-building is an exciting prospect. The simple act of engaging with your audience — and encouraging them to […]
Influencer Marketing Influencer Strategy
5 Ways to Use Influencers for Brand Awareness
89% of marketers agree that influencer marketing is the most effective channel for customer acquisition; which includes brand […]
Influencer Marketing Influencer Marketing 101
Key Opinion Leaders (aka KOL): What Your Marketing Campaigns Are Missing
We all know the power of word of mouth. When it comes to making decisions or purchasing something […]
Influencer Marketing
Pop Profile: Adventure Enthusiast Nash Hagen
Since he was eight, he knew he wanted to be in the film industry. Approximately three years ago, […]
Social Media Marketing TikTok
How to Achieve ROI on TikTok
TikTok is a textbook example of the dark horse analogy. It has grown exponentially in under five years […]
Influencer Marketing Influencer Strategy
How to Track Influencer Marketing
We live in the age of influencer marketing where big and small brands leverage influencers to achieve their […]
Influencer Marketing Influencer Strategy
How to find influencers for your brand: 7 Tips & Tools
The influencer marketing industry is set to be worth $15bn next year, and the future of this growing […]