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The Popular Pays Blog

Read up on influencer tips, social media best practices, and the future of content production.

Influencer Marketing

The 30 Best Influencer Marketing Platforms [2021]

As the retail and eCommerce landscape continues to evolve, brands in all industries are turning to influencer marketing. […]

Influencer Marketing Influencer Strategy

How To Measure the Return on Investment (ROI) of Your Influencer Marketing Campaigns

We live in the age of influencer marketing where big and small brands leverage influencers to achieve their […]

Influencer Marketing

6 Examples of Brands Working With Micro-Influencers That Paid Off

In the growing universe of influencers, finding the right one for your brand can be a challenge. As […]

Influencer Marketing Influencer Strategy

How To Find Micro-Influencers for Your Next Marketing Campaign

Micro-influencers offer an excellent opportunity for brands to connect with their target audience and build trust while promoting […]

Influencer Marketing Influencer Examples

13 Types of Influencers Your Brand Should Activate in 2021 (With Examples)

Influencer marketing has emerged as the hottest talking point of digital marketing in recent years and is now […]

Producing Content Thought Leadership Digital Strategy

How to Stay Agile in Advertising: Create, Share, Learn

Agile Advertising will usher in the next era of advertising, where brands can put a test and learn […]

Digital Marketing Digital Strategy

GIF Marketing: How To Use GIFs To Make a Memorable Brand Experience

GIFs: Think they’re newbies on the digital media block? Think again.  Animated GIFs have been around for over […]

Pinterest Influencer & Creator Community

Pinterest Pro: Elizabeth Reyes

Elizabeth has been a storyteller throughout her entire career. In school, she studied communications and photography and after […]

Influencer Marketing Influencer Marketing 101

What Is a Micro-Influencer? 7 Benefits They Offer Your Brand (+ Examples)

Micro-influencers have proven that they don’t need millions of followers in order to successfully work with your brand […]

Influencer Marketing Social Media Marketing

The Battle of Photos vs. Videos To Boost Social Media Engagement

When it comes to using photos vs. videos for social media marketing, there’s a lot to consider —  […]

Influencer Marketing Influencer Examples

What Is a Travel Influencer? Our Comprehensive Guide for 2021

Travel is slowly returning to normal as the number of people getting vaccinated against COVID-19 rises. While the […]

Social Media Marketing

How To Create a Social Media Content Strategy in 10 Steps To Outshine Your Competitors

Marketers know that social media can be a highly effective channel for reaching out to their online audience. […]

Influencer Marketing

10 Health and Wellness Influencers Creating the Most Engaging Content in 2021

The influencer market has grown at an exponential rate and is set to hit $24 billion by 2025, […]

Digital Marketing Digital Strategy

Explaining Earned Media Value: What It Is and How to Measure It

Word of mouth is invaluable for a brand, whether it’s a social media mention, a glowing customer review, […]

Social Media Marketing

How To Repurpose Your Content for Social

The words “reduce, reuse, and recycle” apply as much to content creation as to saving the planet. In […]

Influencer Marketing Influencer Examples

11 Inspiring Brand Community Examples

When you think of a strong brand community, you might picture Apple fanatics camping outside the store on […]

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