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The Popular Pays Blog

Read up on influencer tips, social media best practices, and the future of content production.

Influencer Marketing

Ultimate Guide: Using Influencers for Your Brand’s Affiliate Marketing Program

At this point, we know influencer marketing is a successful strategy for brands, and it’s here to stay. […]

Influencer Marketing

10 Influencer Marketing Trends To Have on Your Radar in 2022

With a new year comes new and improved strategic marketing plans. For many brands, an influencer marketing strategy […]

Influencer Marketing Influencer Marketing 101

How Much Does Influencer Marketing Cost?

The answer is it all depends. We know, this is often the answer to most things. But let us tell you the scenarios that you're likely to come across in this world that will help you get a better understanding of what we mean by this and what you can expect from a $ point of view.

Social Media Marketing TikTok

TikTok Influencer Marketing: A Guide To Help You Get Started

Not only can our inner circle serve as influencers, but strangers can too. Due to the virality of the TikTok platform itself, TikTok isn’t just about awareness, it can drive meaningful sales. It’s more than just a corner of the web designated for synchronized dances, teens doing funky moonwalks, tap dancing duets, outfit changes, people sharing secret “dupes” of their favorite products, or hacks about the right way to use ice cube trays.

Influencer Marketing

25 Fashion Influencers That Will Excite Your Brand’s Followers

Fashion may be built on trends, but partnering with fashion influencers isn’t just a passing fad.  Fashion influencers […]

Influencer Marketing

25 Lifestyle Influencers Your Brand Should Follow [From Instagram to Bloggers]

Lifestyle influencers can range from travel and fashion influencers to parenting and home decor influencers. Regardless of the […]

Influencer Marketing

10 Influencer Marketing Tips for a Successful Campaign

When 90% of marketing agencies, brands, and professionals say they believe influencer marketing is an effective form of […]

Influencer Marketing

25 Fitness Influencers Your Brand Should Know About [From Instagram to YouTube]

The value of influencers has exploded in the past several years. By the end of this year, influencer […]

Influencer Marketing

Influencer Marketing Contracts: What to Include and Best Practices

Working with influencers on your brand’s marketing campaigns can be extremely beneficial for business, but when you’re first […]

Influencer Marketing

B2B Influencer Marketing: Your 2021 Guide To Success [+ 3 Examples]

One universal truth in marketing is that people trust their peers more than they trust a brand. That’s […]

Influencer Marketing

The 30 Best Influencer Marketing Platforms [2021]

As the retail and eCommerce landscape continues to evolve, brands in all industries are turning to influencer marketing. […]

Influencer Marketing Influencer Strategy

How To Measure the Return on Investment (ROI) of Your Influencer Marketing Campaigns

We live in the age of influencer marketing where big and small brands leverage influencers to achieve their […]

Influencer Marketing

6 Examples of Brands Working With Micro-Influencers That Paid Off

In the growing universe of influencers, finding the right one for your brand can be a challenge. As […]

Influencer Marketing Influencer Strategy

How To Find Micro-Influencers for Your Next Marketing Campaign

Micro-influencers offer an excellent opportunity for brands to connect with their target audience and build trust while promoting […]

Influencer Marketing Influencer Examples

13 Types of Influencers Your Brand Should Activate in 2021 (With Examples)

Influencer marketing has emerged as the hottest talking point of digital marketing in recent years and is now […]

Producing Content Thought Leadership Digital Strategy

How to Stay Agile in Advertising: Create, Share, Learn

Agile Advertising will usher in the next era of advertising, where brands can put a test and learn […]

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