Create Something Worth Sharing
by Monica Makropoulos | 2 days ago
YouTube Demographics to Know
For the longest time, people turned to TV for distinctive needs–entertainment, information, news and motivation. Now that online […]
by Meaghan Carroll | 3 days ago
A Creator’s Guide to Threads
You may have heard some buzz around Pop Pays that we’re making a change in the way we […]
by Meaghan Carroll | 3 days ago
Pop Profile: Matt Van Swol
The Pop Profile series is a peek into the creative process of some of the most talented people making content […]
by Meaghan Carroll | 1 week ago
Jellyvision CEO Amanda Lannert joins Popular Pays Board
We are thrilled to announce Amanda Lannert, CEO of Jellyvision, as an Independent Board Member for Popular Pays. […]
by Aana Leech | 2 weeks ago
The Brand Side: The impact of hiding public “likes” on Instagram
We’re one week out from Instagram’s announcement that they’re going to experiment with hiding public “likes” for select […]
by Aana Leech | 3 weeks ago
Is this the end of “likes” on Instagram?
Instagram, the monthly past-time of 1 billion people, announced this week that they are going to test hiding […]
by Monica Makropoulos | 3 weeks ago
Why Brands ‘Like’ Influencer Marketing
Influencer marketing isn’t new news, but it is constantly evolving, which leaves some brands wondering how to best […]
by Monica Makropoulos | 4 weeks ago
Extending the Life of Your Content
Influencer marketing drives organic awareness in a way that isn’t possible with other digital marketing tactics. So much […]