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The Popular Pays Blog

Read up on influencer tips, social media best practices, and the future of content production.

Influencer Marketing Influencer Examples

What Is a Travel Influencer? Our Comprehensive Guide for 2021

Travel is slowly returning to normal as the number of people getting vaccinated against COVID-19 rises. While the […]

Social Media Marketing

How To Create a Social Media Content Strategy in 10 Steps To Outshine Your Competitors

Marketers know that social media can be a highly effective channel for reaching out to their online audience. […]

Influencer Marketing

10 Health and Wellness Influencers Creating the Most Engaging Content in 2021

The influencer market has grown at an exponential rate and is set to hit $24 billion by 2025, […]

Digital Marketing Digital Strategy

Explaining Earned Media Value: What It Is and How to Measure It

Word of mouth is invaluable for a brand, whether it’s a social media mention, a glowing customer review, […]

Social Media Marketing

How To Repurpose Your Content for Social

The words “reduce, reuse, and recycle” apply as much to content creation as to saving the planet. In […]

Influencer Marketing Influencer Examples

11 Inspiring Brand Community Examples

When you think of a strong brand community, you might picture Apple fanatics camping outside the store on […]

Digital Marketing Digital Strategy

5 Paid Media Strategy Tips To Amp Up Your Next Campaign

Marketers know that you can’t rely on a single tactic to reach your audience, especially online. The internet […]

Influencer Marketing Influencer Examples

10 Examples of Influencer Marketing Campaigns

All marketers need some inspiration to generate or create authentic sponsored content. In this write-up, we highlight 10 […]

Influencer Marketing Influencer Strategy

7 Powerful Community-Building Strategies

Community-building is an exciting prospect. The simple act of engaging with your audience — and encouraging them to […]

Digital Marketing Digital Strategy

5 Considerations for Digital Ad Campaigns

Digital ad campaigns are 62% cheaper than above-the-line (ATL) adverts yet they yield ROI threefold. However, such results […]

Influencer Marketing Influencer Strategy

5 Ways to Use Influencers for Brand Awareness

89% of marketers agree that influencer marketing is the most effective channel for customer acquisition; which includes brand […]

Influencer Marketing Influencer Marketing 101

Key Opinion Leaders (aka KOL): What Your Marketing Campaigns Are Missing

We all know the power of word of mouth. When it comes to making decisions or purchasing something […]

Influencer Marketing

Pop Profile: Adventure Enthusiast Nash Hagen

Since he was eight, he knew he wanted to be in the film industry. Approximately three years ago, […]

Social Media Marketing TikTok

How to Achieve ROI on TikTok

TikTok is a textbook example of the dark horse analogy. It has grown exponentially in under five years […]

Influencer Marketing Influencer Strategy

How to Track Influencer Marketing

We live in the age of influencer marketing where big and small brands leverage influencers to achieve their […]

Influencer Marketing Influencer Strategy

How to find influencers for your brand: 7 Tips & Tools

The influencer marketing industry is set to be worth $15bn next year, and the future of this growing […]

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