The Popular Pays Blog
Read up on influencer tips, social media best practices, and the future of content production.
Influencer Marketing Influencer Examples
11 Inspiring Brand Community Examples
When you think of a strong brand community, you might picture Apple fanatics camping outside the store on […]
Digital Marketing Digital Strategy
5 Paid Media Strategy Tips To Amp Up Your Next Campaign
Marketers know that you can’t rely on a single tactic to reach your audience, especially online. The internet […]
Influencer Marketing Influencer Examples
10 Examples of Influencer Marketing Campaigns
All marketers need some inspiration to generate or create authentic sponsored content. In this write-up, we highlight 10 […]
Influencer Marketing Influencer Strategy
7 Powerful Community-Building Strategies
Community-building is an exciting prospect. The simple act of engaging with your audience — and encouraging them to […]
Digital Marketing Digital Strategy
5 Considerations for Digital Ad Campaigns
Digital ad campaigns are 62% cheaper than above-the-line (ATL) adverts yet they yield ROI threefold. However, such results […]
Influencer Marketing Influencer Strategy
5 Ways to Use Influencers for Brand Awareness
89% of marketers agree that influencer marketing is the most effective channel for customer acquisition; which includes brand […]
Influencer Marketing Influencer Marketing 101
Key Opinion Leaders (aka KOL): What Your Marketing Campaigns Are Missing
We all know the power of word of mouth. When it comes to making decisions or purchasing something […]
Influencer Marketing
Pop Profile: Adventure Enthusiast Nash Hagen
Since he was eight, he knew he wanted to be in the film industry. Approximately three years ago, […]
Social Media Marketing TikTok
How to Achieve ROI on TikTok
TikTok is a textbook example of the dark horse analogy. It has grown exponentially in under five years […]
Influencer Marketing Influencer Strategy
How to Track Influencer Marketing
We live in the age of influencer marketing where big and small brands leverage influencers to achieve their […]
Influencer Marketing Influencer Strategy
How to find influencers for your brand: 7 Tips & Tools
The influencer marketing industry is set to be worth $15bn next year, and the future of this growing […]
Influencer Marketing News Worth Sharing Instagram Facebook
A Guide: How to Navigate the Apple iOS 14 Update
We’re only three months down in 2021 but we’ve already found ourselves saying, what a year for digital! […]
Influencer Marketing Influencer Strategy
How to Easily Find Effective Instagram Brand Ambassadors?
Knowing how to easily find effective brand ambassadors on Instagram is key to leveraging all of the marketing […]
Influencer Marketing Influencer Analytics
How to Measure Influencer Marketing Performance
From 2019 to 2021 influencer marketing spend jumped from $6.5 billion to $13.8 billion. With investments like these, […]
What you Need to Know about The Instagram Algorithm Update
Across various industries, we are recognizing a trending shift and decrease in content exposure, (aka reach, impressions and engagement) as a result of the Instagram algorithm update. Here's an explanation and recommendations for how to react.