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The people, tech, & stories that we think are truly worth sharing
Influencer Marketing Influencer Trends
2021 Influencer Marketing Trends
Take a look at our point of view on 2021 influencer trends written by our Creative Strategist, Kayla […]
Influencer & Creator Community
Pop Profile: Nesrin Danan
The Pop Profile series is a peek into the creative process of some of the most talented people making […]
TikTok
A Guide to Getting Started with Influencers on TikTok
Not only can our inner circle serve as influencers, but strangers can too. Due to the virality of the TikTok platform itself, TikTok isn’t just about awareness, it can drive meaningful sales. It’s more than just a corner of the web designated for synchronized dances, teens doing funky moonwalks, tap dancing duets, outfit changes, people sharing secret “dupes” of their favorite products, or hacks about the right way to use ice cube trays.
Getting Started with Influencer Marketing
Influencer Marketing Broken Down: A Guide to Getting Started for Marketers
You can’t think about advertising these days without thinking about influencers. They’re prevalent enough in today’s marketing mix […]
Influencer Marketing
To Negotiate or Not to Negotiate? A Guide to Striking a Deal with Creatives
Marketers often want to know how much it will cost to work with creatives. → A creative is […]
Influencer & Creator Community
A Chat with Client + Creator Brian Cason
Brian Cason is one-of-a-kind in the Popular Pays family. He’s not only a content creator, but also works full-time as a Digital Strategist at Pahnke US, an independent ad agency based in Chicago. Brian has completed over 14 campaigns for Popular Pays in the last five years, and was one of the first creators to sign up for our platform.
Product Updates
Negotiate and Update your Campaign Requirements in Real-time
Things change, we get it. Sometimes campaigns don’t begin and end with the same requirements. We want to […]
Product Updates
Search over 500,000 TikTok Influencers Today!
TikTok is growing fast. With over 800 million daily users and climbing, now is the time for your […]
Thought Leadership
Why I Unfollowed Everyone
Your dose of social commentary on social from VP of Marketing & Customers Aana Leech. This wasn’t my […]