Create Something Worth Sharing
by Monica Makropoulos | 3 days ago
Everything you Need to Know About Twitter Influencers
Twitter influencers are different from other influencers. Learn everything you need to know about working with twitter influencers, how they are different, and how to measure success.
by Tess Perese | 5 days ago
Pop Pays integrates with Shopify to help customers track the effectiveness of their influencer work.
ROI is arguably the most sought after metric to understand in any direct response marketing initiative and also […]
by Meaghan Carroll | 2 weeks ago
Pop Profile: Nesrin Danan
The Pop Profile series is a peek into the creative process of some of the most talented people making […]
by Kayla Mueller | 3 weeks ago
A Guide to Getting Started with Influencers on TikTok
Not only can our inner circle serve as influencers, but strangers can too. Due to the virality of the TikTok platform itself, TikTok isn’t just about awareness, it can drive meaningful sales. It’s more than just a corner of the web designated for synchronized dances, teens doing funky moonwalks, tap dancing duets, outfit changes, people sharing secret “dupes” of their favorite products, or hacks about the right way to use ice cube trays.
by Monica Makropoulos | 1 month ago
Influencer Marketing Broken Down: A Guide to Getting Started for Marketers
You can’t think about advertising these days without thinking about influencers. They’re prevalent enough in today’s marketing mix […]
by Nikki Blank | 2 months ago
To Negotiate or Not to Negotiate? A Guide to Striking a Deal with Creatives
Marketers often want to know how much it will cost to work with creatives. → A creative is […]
by Monica Makropoulos | 2 months ago
Instagram Tips You Can’t Live Without
The musings of senior creative strategist, Monica Makropoulos. The rise of platforms like TikTok, Triller, Byte and the […]
by corbett drummey | 2 months ago
ROI Focused Marketing – for startups and growth brands
Depending on what stage your company is in, you can skip some of the early steps, but we’ll […]
by Kayla Mueller | 3 months ago
A Chat with Client + Creator Brian Cason
Brian Cason is one-of-a-kind in the Popular Pays family. He’s not only a content creator, but also works full-time as a Digital Strategist at Pahnke US, an independent ad agency based in Chicago. Brian has completed over 14 campaigns for Popular Pays in the last five years, and was one of the first creators to sign up for our platform.