The Popular Pays Blog
Read up on influencer tips, social media best practices, and the future of content production.
Influencer Marketing Influencer Strategy
How To Measure the Return on Investment (ROI) of Your Influencer Marketing Campaigns
We live in the age of influencer marketing where big and small brands leverage influencers to achieve their […]
Influencer Marketing Influencer Examples
13 Types of Influencers Your Brand Should Activate in 2021 (With Examples)
Influencer marketing has emerged as the hottest talking point of digital marketing in recent years and is now […]
Producing Content Thought Leadership Digital Strategy
How to Stay Agile in Advertising: Create, Share, Learn
Agile Advertising will usher in the next era of advertising, where brands can put a test and learn […]
Digital Marketing Digital Strategy
GIF Marketing: How To Use GIFs To Make a Memorable Brand Experience
GIFs: Think they’re newbies on the digital media block? Think again. Animated GIFs have been around for over […]
Pinterest Influencer & Creator Community
Pinterest Pro: Elizabeth Reyes
Elizabeth has been a storyteller throughout her entire career. In school, she studied communications and photography and after […]
Influencer Marketing Influencer Marketing 101
What Is a Micro-Influencer? 7 Benefits They Offer Your Brand (+ Examples)
Micro-influencers have proven that they don’t need millions of followers in order to successfully work with your brand […]
Influencer Marketing Social Media Marketing
The Battle of Photos vs. Videos To Boost Social Media Engagement
When it comes to using photos vs. videos for social media marketing, there’s a lot to consider — […]
Influencer Marketing Influencer Examples
What Is a Travel Influencer? Our Comprehensive Guide for 2021
Travel is slowly returning to normal as the number of people getting vaccinated against COVID-19 rises. While the […]
Social Media Marketing
How To Create a Social Media Content Strategy in 10 Steps To Outshine Your Competitors
Marketers know that social media can be a highly effective channel for reaching out to their online audience. […]
Influencer Marketing
10 Health and Wellness Influencers Creating the Most Engaging Content in 2021
The influencer market has grown at an exponential rate and is set to hit $24 billion by 2025, […]
Digital Marketing Digital Strategy
Explaining Earned Media Value: What It Is and How to Measure It
Word of mouth is invaluable for a brand, whether it’s a social media mention, a glowing customer review, […]
Social Media Marketing
How To Repurpose Your Content for Social
The words “reduce, reuse, and recycle” apply as much to content creation as to saving the planet. In […]
Influencer Marketing Influencer Examples
11 Inspiring Brand Community Examples
When you think of a strong brand community, you might picture Apple fanatics camping outside the store on […]