The Popular Pays Blog
Read up on influencer tips, social media best practices, and the future of content production.
Influencer Marketing
How to Use Video on Your Brand’s Instagram: Tips, Tricks, and Tools
Instagram got its start with still images, so it’s no surprise that those remain the platform’s bread and […]
Influencer Marketing
5 Meaningful Ways To Evaluate Your Brand’s Engagement Rate + Calculations
Influencer marketing is far more than sending free products and encouraging social media influencers to create beautiful posts. […]
Influencer Strategy
How To Outsource Your Content Creation
Today high-quality content creation is an essential aspect of any successful marketing plan. Ninety-two percent of marketers reported […]
Influencer Trends
8 of the Biggest Social Media Video Trends in 2022
When it comes to digital marketing, videos are rapidly outpacing other forms of content as one […]
Influencer Marketing
Social Media Content Creation: Best Practices & Tools To Raise Engagement
For modern brands, learning how to navigate content marketing and social media marketing campaigns is crucial — but […]
Influencer Marketing
Ultimate Guide: Using Influencers for Your Brand’s Affiliate Marketing Program
At this point, we know influencer marketing is a successful strategy for brands, and it’s here to stay. […]
Influencer Marketing
10 Influencer Marketing Trends To Have on Your Radar in 2022
With a new year comes new and improved strategic marketing plans. For many brands, an influencer marketing strategy […]
Influencer Marketing Influencer Marketing 101
How Much Does Influencer Marketing Cost?
The answer is it all depends. We know, this is often the answer to most things. But let us tell you the scenarios that you're likely to come across in this world that will help you get a better understanding of what we mean by this and what you can expect from a $ point of view.
Social Media Marketing TikTok
TikTok Influencer Marketing: A Guide To Help You Get Started
Not only can our inner circle serve as influencers, but strangers can too. Due to the virality of the TikTok platform itself, TikTok isn’t just about awareness, it can drive meaningful sales. It’s more than just a corner of the web designated for synchronized dances, teens doing funky moonwalks, tap dancing duets, outfit changes, people sharing secret “dupes” of their favorite products, or hacks about the right way to use ice cube trays.