The Popular Pays Blog
Read up on influencer tips, social media best practices, and the future of content production.
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Influencer Marketing
9 Instagram Product Photography Tips for High-Quality Photos
How your brand looks on social media matters now more than ever because we’re in the era of […]
Influencer Marketing
The Ultimate Guide to Instagram Content Creators (+ Examples and Tools)
What’s holding you back from making the leap into influencer marketing? If you’re not sure how to get […]
Influencer Marketing
How to Use Video on Your Brand’s Instagram: Tips, Tricks, and Tools
Instagram got its start with still images, so it’s no surprise that those remain the platform’s bread and […]
Influencer Marketing
Reach Your Target Influencers With Our Influencer Outreach Templates
According to Influencer Marketing Hub, the influencer marketing industry is expected to reach $16.4 billion in 2022 — […]
Influencer Marketing
Instagram Influencer Marketing: How To Find the Perfect Influencer for Your Brand
What images come to your mind when you think about influencers? Glamorous lifestyles? Private jets? Perfectly-curated Instagram feeds? […]
Influencer Trends
8 of the Biggest Social Media Video Trends in 2022
When it comes to digital marketing, videos are rapidly outpacing other forms of content as one […]
Influencer Marketing
Social Media Content Creation: Best Practices & Tools To Raise Engagement
For modern brands, learning how to navigate content marketing and social media marketing campaigns is crucial — but […]
Influencer Marketing
16 Successful TikTok Case Studies [+ Actionable Takeaways]
TikTok is well-known for producing influencers who make it big, and creating lucrative personal brands. But beyond influencers, […]
Influencer Marketing
Influencer Management: Everything You Need to Know
In the era of social media, influencer marketing has quickly grown to become one of the most popular […]