Blog | Popular Pays

The Popular Pays Blog

Read up on influencer tips, social media best practices, and the future of content production.

Influencer Marketing Influencer Strategy

How to Track Influencer Marketing

We live in the age of influencer marketing where big and small brands leverage influencers to achieve their […]

Influencer Marketing Influencer Marketing 101

How to find influencers for your brand: 7 Tips & Tools

The influencer marketing industry is set to be worth $15bn next year, and the future of this growing […]

Influencer Marketing News Worth Sharing Instagram Facebook

A Guide: How to Navigate the Apple iOS 14 Update

We’re only three months down in 2021 but we’ve already found ourselves saying, what a year for digital! […]

Influencer Marketing Influencer Strategy

How to Easily Find Effective Instagram Brand Ambassadors?

Knowing how to easily find effective brand ambassadors on Instagram is key to leveraging all of the marketing […]

Influencer Marketing Influencer Analytics

How to Measure Influencer Marketing Performance

From 2019 to 2021 influencer marketing spend jumped from $6.5 billion to $13.8 billion.  With investments like these, […]


What you Need to Know about The Instagram Algorithm Update

Across various industries, we are recognizing a trending shift and decrease in content exposure, (aka reach, impressions and engagement) as a result of the Instagram algorithm update. Here's an explanation and recommendations for how to react.

Influencer Marketing Influencer Strategy Instagram

How to Find Instagram Influencers

How do you discover the elusive instagram influencer? Hop on a plane to Tulum, Mexico of course. But seriously, read up on our top 5 tips to finding instagram influencers.

Networks TikTok

How to Get Started with TikTok Ads

Everything you need to know about setting up tiktok ads. From types of tiktok ads to how to run them, this blog post covers off on the basics of paid advertising on tiktok.

Networks Instagram

A Brand’s Guide to Instagram Guides

Instagram Guides are here to change the game and Popular Pays sees unlimited potential with how brands can harness the new feature to grow their business.

Influencer Marketing Influencer Strategy

How to Use Influencers for a Product Launch

Partnering with influencers is key for product launches as they offer a level of authenticity and relatability brands simply can’t, so teaming with them is one of the best ways to drive awareness efficiently. So much so, 87% of shoppers admit they were inspired by an influencer to make a purchase.

Influencer Marketing Influencer Strategy

2021 Influencer Marketing Trends

Take a look at our point of view on 2021 influencer trends written by our Creative Strategist, Kayla […]

Influencer Marketing Influencer Marketing 101 Networks Twitter

A Guide to Getting Started with Twitter Influencers

Twitter influencers are different from other influencers. Learn everything you need to know about working with twitter influencers, how they are different, and how to measure success.

Product Updates

Pop Pays integrates with Shopify to help customers track the effectiveness of their influencer work.

ROI is arguably the most sought after metric to understand in any direct response marketing initiative and also […]

Influencer & Creator Community

Pop Profile: Nesrin Danan

The Pop Profile series is a peek into the creative process of some of the most talented people making […]

Networks TikTok

A Guide to Getting Started with Influencers on TikTok

Not only can our inner circle serve as influencers, but strangers can too. Due to the virality of the TikTok platform itself, TikTok isn’t just about awareness, it can drive meaningful sales. It’s more than just a corner of the web designated for synchronized dances, teens doing funky moonwalks, tap dancing duets, outfit changes, people sharing secret “dupes” of their favorite products, or hacks about the right way to use ice cube trays.

Influencer Marketing Influencer Marketing 101

A Guide to Getting Started with Influencer Marketing

You can’t think about advertising these days without thinking about influencers. They’re prevalent enough in today’s marketing mix […]

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