The Popular Pays Blog
Read up on influencer tips, social media best practices, and the future of content production.
Influencer Marketing Getting Started with Influencer Marketing Instagram
How to Find Instagram Influencers
How do you discover the elusive instagram influencer? Hop on a plane to Tulum, Mexico of course. But seriously, read up on our top 5 tips to finding instagram influencers.
Networks TikTok
How to Get Started with TikTok Ads
Everything you need to know about setting up tiktok ads. From types of tiktok ads to how to run them, this blog post covers off on the basics of paid advertising on tiktok.
Networks Instagram
A Brand’s Guide to Instagram Guides
Instagram Guides are here to change the game and Popular Pays sees unlimited potential with how brands can harness the new feature to grow their business.
Influencer Marketing Influencer Strategy
How to Use Influencers for a Product Launch
Partnering with influencers is key for product launches as they offer a level of authenticity and relatability brands simply can’t, so teaming with them is one of the best ways to drive awareness efficiently. So much so, 87% of shoppers admit they were inspired by an influencer to make a purchase.
Influencer Marketing Influencer Trends
2021 Influencer Marketing Trends
Take a look at our point of view on 2021 influencer trends written by our Creative Strategist, Kayla […]
Networks Twitter
A Guide to Getting Started with Twitter Influencers
Twitter influencers are different from other influencers. Learn everything you need to know about working with twitter influencers, how they are different, and how to measure success.
Product Updates
Pop Pays integrates with Shopify to help customers track the effectiveness of their influencer work.
ROI is arguably the most sought after metric to understand in any direct response marketing initiative and also […]
Influencer & Creator Community
Pop Profile: Nesrin Danan
The Pop Profile series is a peek into the creative process of some of the most talented people making […]
Networks TikTok
A Guide to Getting Started with Influencers on TikTok
Not only can our inner circle serve as influencers, but strangers can too. Due to the virality of the TikTok platform itself, TikTok isn’t just about awareness, it can drive meaningful sales. It’s more than just a corner of the web designated for synchronized dances, teens doing funky moonwalks, tap dancing duets, outfit changes, people sharing secret “dupes” of their favorite products, or hacks about the right way to use ice cube trays.
Influencer Marketing Getting Started with Influencer Marketing
A Guide to Getting Started with Influencer Marketing
You can’t think about advertising these days without thinking about influencers. They’re prevalent enough in today’s marketing mix […]
Influencer Marketing Influencer Strategy
To Negotiate or Not to Negotiate? A Guide to Striking a Deal with Creatives
Marketers often want to know how much it will cost to work with creatives. → A creative is […]
Startup Stuff
ROI Focused Marketing - for startups and growth brands
Depending on what stage your company is in, you can skip some of the early steps, but we’ll […]
Influencer & Creator Community
A Chat with Client + Creator Brian Cason
Brian Cason is one-of-a-kind in the Popular Pays family. He’s not only a content creator, but also works full-time as a Digital Strategist at Pahnke US, an independent ad agency based in Chicago. Brian has completed over 14 campaigns for Popular Pays in the last five years, and was one of the first creators to sign up for our platform.
Product Updates
Negotiate and Update your Campaign Requirements in Real-time
Things change, we get it. Sometimes campaigns don’t begin and end with the same requirements. We want to […]