As the retail and eCommerce landscape continues to evolve, brands in all industries are turning to influencer marketing. Influencers have gained the trust of their followers and provide a more personal connection than the next pay-per-click ad or commercial.
With thousands of influencers on Instagram, YouTube, TikTok, and other platforms, the global influencer marketing market value has dramatically increased to $13.8 billion as of 2021, more than twice what it was in 2019. But choosing the right influencer is a challenge no matter what your product is — and that’s where influencer marketing platforms come in.
Influencer marketing platforms streamline the relationships between brands and influencers. In addition to helping brands find the right influencers to work with, these platforms help marketers manage, track, scale, and analyze influencer campaigns from inception to completion.
If you’re thinking about trying an influencer marketing platform, we’re here to help. Check out the 30 top-notch platforms below and consider the pros and cons of each of the following providers.
1. Popular Pays
Popular Pays (that’s us) is an end-to-end influencer marketing platform that caters to brands of all sizes and industries, from startups and small businesses to established brands like Adidas and Kraft-Heinz. We’re a G2 award winner and our platform is verified on Influencer Marketing Hub.
Scale up your influencer marketing program with our influencer database of over 60,000 creators on Instagram, Facebook, TikTok, YouTube, and more, and streamline your workflow with our easy influencer messaging, campaign management, and analytics tools.
Highlighted Features
- Simple but comprehensive interface
- “Casting call” style talent management
- Real-time reports and metrics after campaigns launch
Pros According to Reviews
- Easy to use and navigate
- Scalable collaboration and content creation tools
- Helpful, knowledgeable staff
Cons According to Reviews
- More emphasis on micro-influencers than mega-influencers
- Instagram and TikTok briefs are separate, not combined
Pricing
Contact us for a free demo and pricing details for our subscription-style Suite plan or a Single Buy campaign. Both options let you build and manage campaigns, recruit influencers, and get real-time reports, while the subscription plan adds on our influencer discovery and relationship management features. Don’t forget to read our blog for more tips on how to find influencers.
2. Upfluence
Upfluence offers both influencer marketing tools and ecommerce software, making it seamless to integrate the two. The platform is largely used by mid-size brands in the food, beauty, and tech spheres with a scattering of large brands and nonprofit clients like Fuze Tea and UNICEF. They also promote their ability to easily integrate with other platforms and manage influencer payments more efficiently than competitors.
Highlighted Features
- Easy integration with Shopify, Salesforce, HubSpot, and other CRM solutions
- Large databases of influencers for Twitch, TikTok, YouTube, and Instagram
- Enhanced analytics tools
Pros According to Reviews
- Quick and easy integration with Mailchimp, Gmail, and other customer management tools
- Robust search parameters for influencer databases, helping brands find the right influencer faster
- In-house developers constantly improve the UI
Cons According to Reviews
- Can’t test before purchasing
- Email options aren’t very advanced
- Influencers don’t get notified when a brand accepts them for their campaign
Pricing
Upfluence doesn’t post their pricing on their website. While they don’t offer a free demo, they do have a free Chrome extension that lets you analyze the performance of influencer profiles.
They offer three subscription tiers for getting started and managing influencer campaigns, beginning with the Growth plan, which offers 2 user seats, an influencer dashboard, analytics reports, and more. Only the Scale and Enterprise versions offer the advanced integrations Upfluence is known for.
3. Grin
Grin is an established influencer marketing platform that offers several integration options, in addition to ecommerce solutions. The platform primarily attracts small and mid-size direct-to-consumer brands in a variety of industries like games, apparel, and food. Grin differentiates itself by focusing on influencer quality and fit, rather than transactional product endorsements.
Highlighted Features
- Brands can create their own influencer databases for campaigns
- Highly-filtered influencer search
- Support for live events
Pros According to Reviews
- Brands can create their own influencer databases for campaigns
- Large variety of pre-filled templates make it easy for small teams to use
- Easy to set up payments and bulk shipping
Cons According to Reviews
- Reporting doesn’t let you see data per influencer, only per campaign
- No insights for product purchases through codes
- Campaign hashtag data is disorganized
Pricing
Grin doesn’t post pricing or subscription tiers on their website, but they do offer a free demo.
4. CreatorIQ
CreatorIQ offers enterprise-grade influencer marketing solutions, partnering with industry leaders like Unilever, Disney, and Mattel. CreatorIQ’s database boasts more than 20 million influencers of varying follower levels, campaign management and forecasting tools, and advanced reporting.
Highlighted Features
- Automated influencer suggestions in addition to search
- Custom APIs to create your own influencer network
- Automated templates and real-time campaign data tracking
Pros According to Reviews
- Responsive account managers and customer service well-informed on influencer marketing trends
- Influencer information compiled into handy, detailed profiles
- Highly customizable reports
Cons According to Reviews
- Vast amount of influencers on the site make it hard to find the right one
- Creator audience demographics data isn’t granular enough
- Report data only relates to campaigns, not specific timeframes
Pricing
CreatorIQ doesn’t post pricing or subscription tiers on their website, but they do offer a free demo.
5. Fourstarzz Media
Fourstarzz Media provides two options managing your influencer campaigns: utilizing their do-it-yourself influencer marketing platform or signing with their full-service influencer marketing agency.
The company has compiled info on over 800,000 nano-, micro-, macro-, and celebrity influencers. It also supports brands of all sizes, ranging from small online stores to large brands like BMW and Philips. Both B2C and B2B marketers can take advantage of their influencer database.
Highlighted Features
- Managed influencer marketing services available
- Comparison lists for different influencers
- Streamlined influencer outreach and management tools
Pros According to Reviews
- Transparent pricing and large number of features that are immediately accessible
- Excellent filtering and comparative searches for influencers
- Option to upgrade to “white glove” managed influencer campaigns
Cons According to Reviews
- Analytics tools can be difficult to use
- Reporting isn’t granular enough
- Channel integration can be cumbersome
Pricing
Fourstarzz Media has extremely transparent pricing at $59 per month (or $44.25 per month if you make an annual commitment). Both plans include an unlimited number of users, searches, tracking sheets, as well as the freedom to cancel at any time. The annual option offers a few extras, such as influencer contract templates and a free expert consultation.
There isn’t a demo, but there are free videos on the site showing how to use the platform. For their full-service influencer marketing services, Fourstarzz Media needs to be contacted directly.
6. Tagger Media
Tagger Media is an award-winning influencer marketing SaaS platform serving over 300,000 brands. The company is known for their global presence and dedication to user privacy, earning them trust among brands, influencers, and agencies. Tagger Media works primarily with global companies like Verizon, Dove, Warner Music Group, and Chase Bank.
Tagger was initially a music recommendation engine that tracked conversations on social media and used it for predictive analytics in recommending new artists to fans of other artists. They evolved to focus on influencer marketing, including social listening tools which businesses can use to find the right influencers and plan their campaigns.
Highlighted Features
- Over 6 million influencers in the database from more than 70 countries
- Large international reach with access to influencers in more than 11 languages and support for multi-currency payments
- Only major influencer platform that is SOC 2 certified and GDPR and CCPA compliant for ultimate user privacy
Pros According to Reviews
- Platform draws on psychographics, which sets it apart from other influencer marketing platforms
- Effective tools for deep competitor research
- Highly specific influencer searches
Cons According to Reviews
- Messaging system can get easily disorganized, doesn’t show which campaign the influencer is involved in
- Influencer analytics aren’t show on their profiles
- Custom reports don’t lock, creating more work for future reports
Pricing
Tagger Media doesn’t post pricing or subscription tiers on their website, but they do offer a free demo.
7. Creator.co
While Creator.co is a marketplace-style influencer campaign tool, the company also offers a variety of managed marketing services like social media management, ad buys, and managing your influencer campaigns.
They place more emphasis on influencer-powered ecommerce and ambassadorships rather than specific channel-based campaigns. Full-access plans and higher tiers let you send invites to over 500 million TikTok, YouTube, and Instagram influencers to work with your business. (Their actual official community has about 100,000 creators.)
They’ve attracted a variety of startups and very small businesses with their free marketplace and basic subscription plans. However, they also have clients like Walmart and Colgate using their managed services.
Highlighted Features
- Customizable and premade campaigns
- Community-driven campaign options with influencer opt-in
- Detailed insight reports about both influencers and their audiences
Pros According to Reviews
- Incredibly detailed reports
- Well-designed dashboard UX
- More information about influencers’ audiences than expected for small businesses
Cons According to Reviews
- Marketplace approach can be overwhelming
- Campaign data isn’t granular enough
- Content amplification feature doesn’t provide audience insights
Pricing
Creator.co offers 3-month subscription plans, with a 15% discount for 12-month plans. The $99 per month affiliate program plan provides basic access to inviting creators to your channels or having them apply to become brand ambassadors while the full access plan is $395 per month and allows brands to retain rights to the content.
At $995 per month, dedicated campaign specialists will strategize campaigns and recruit influencers on your behalf, and fully-managed plans that include social media and ad management start at $1,995 per month.
In addition to the paid options, brands can apply to Creator.co’s marketplace for free. This is mostly for small brands that have an environmental or social justice focus to get their first sales.
8. AspireIQ
AspireIQ is an enterprise-grade influencer marketing platform that mainly works with large brands like Samsung, Pandora, and Marriott. AspireIQ focuses on helping large brands build community-based marketing by connecting them with influencers and offering tools that foster user-generated content like reviews and social media posts.
Highlighted Features
- Proprietary user-generated content management system
- Streamlined content approval process
- Managed influencer campaign services offered
Pros According to Reviews
- Allows you to source influencers both inside and outside of the platform
- Easy to find influencers for each step of a campaign
- Large amounts of data and analytics for each influencer
Cons According to Reviews
- Long load times after logging in
- Lackluster audience analysis
- Automatically recommended influencers aren’t always a good fit
Pricing
AspireIQ doesn’t post pricing on their website, but they do offer a free demo. They offer both self-service and premier plans that include managed influencer campaigns.
9. Influencity
Influencity is an AI-powered influencer marketing platform. They work with marketing agencies like IPG and Havas Group as well as internationally recognized brands like Kellogg’s, Johnson & Johnson, and Air France.
What sets Influencity apart is their usage of AI and collaborative filtering compared to the more “human” touch frequently required in influencer searches.
Highlighted Features
- Over 20 filters for finding the right influencer
- Predictive analytics for campaigns
- AI filters out fake influencers
Pros According to Reviews
- Thorough audience analysis
- Provides estimates of campaign costs
- Information frequently updated
Cons According to Reviews
- Reporting is limited
- Difficult to use for finding influencers outside the United States
- Opaque analytics for searched posts
Pricing
Influencity has a free 7-day trial and four fixed monthly subscription pricing tiers. Subscriptions can be canceled at any time, and there are discounts for annual options.
Starter subscriptions are $48 per month, while Basic is $98. The most popular subscription is Professional for $298 per month and Business (enterprise-grade) is $698 per month. What’s more, the Starter and Basic plans only support for Instagram, while Professional and Business include TikTok and YouTube.
Additionally, Influencity lets potential users choose their own features to create a custom monthly fee. “White glove” managed services can also be added on.
10. #paid
#paid is an influencer collaboration tool that caters to small businesses, agencies, and enterprise-grade solutions. #paid works with thousands of small brands in addition to large international brands like IKEA, Coca Cola, and Starbucks.
#paid focuses on connecting influencers to brands with Handraise, a pre-qualifier that enables brands to choose creators who can reach their target market.
Highlighted Features
- Ad set building tools
- Nano-, micro-, and macro-influencers available
- User-generated content management tools
Pros According to Reviews
- Interface is very easy to use
- Incredibly granular audience insights
- Responsive staff
Cons According to Reviews
- Communication tools need improvement
- Limited in the number of influencers you can approve
- Can’t save information in briefs to quickly reload for the next campaign
Pricing
#paid has transparent monthly pricing, with a 10% discount on annual plans. Enterprise is an annual plan only. All tiers have unlimited campaigns and 10-15 handraised creators per campaign, while the Enterprise plan allows businesses to partner with a custom number per campaign.
Just Content is $269 per month, Grow is $629 per month and adds on two creator whitelisting licenses, and Advanced is $899 per month with 10 licesenses, a customer success manager, and advanced audience demographics.
The Enterprise plan is $2,499 per month and unlocks 25 licenses and preferred partner pricing. Plans can also be customized with add-ons, like additional whitelisting licenses or advanced demographics.
11. Mavrck
Mavrck is another award-winning influencer marketing platform giving large businesses the tools to scale their influencer marketing programs and manage campaigns end to end. Mavrck welcomes small brands, but primarily targets multinational brands, such as Netflix, Oreo, and Disney.
Their platform includes all the hallmarks of enterprise-grade influencer software, including access to both micro- and macro-influencers, optimized workflows, payment and compliance tools, and more.
Highlighted Features
- Over 20 filters for finding the right influencers
- Unlimited activations and platform seats
- Customized workflows for creating, approving, and sharing content
Pros According to Reviews
- Helpful pre-filled templates
- Selection of each influencer’s content automatically pulls up for review
- Comprehensive sorting in influencer searches
Cons According to Reviews
- Messaging system is disorganized
- Reporting gaps for platforms (e.g., Facebook has more detailed reporting than Snapchat)
- Not enough influencers outside the United States
Pricing
Mavrck doesn’t post pricing or subscription tiers on their website, but they do offer a free demo.
12. Dovetale
Dovetale is a Shopify-based influencer marketing platform. While they offer enterprise plans for large brands like American Express and Best Buy, they are a popular choice for small and medium businesses that use Shopify for ecommerce. Featured customers include activewear brand Terez and shapewear company Honeylove.
Since Dovetale has a large customer base of small brands, the platform incorporates community management aspects into its usage to automate repetitive tasks and make it easy to track discount and affiliate codes.
Highlighted Features
- Affiliate program management
- Infrastructure for sending gifts and samples to influencers and customers
- Review process for influencers
Pros According to Reviews
- Very easy to use and navigate
- Gift program makes reviews and tests easy to track
- Granular influencer discovery search
Cons According to Reviews
- Must find influencers’ social handles on your own
- Needs a chat function for communicating with influencers
- Affiliates must be approved one at a time
Pricing
In addition to a free trial, Shopify members can start with a free subscription that offers up to three accounts. The Community Basic plan is $19 per month and Community is $49 per month with the removal of fees for affiliate payments and affiliate sales tracking with Recharge.
The Enterprise plan has more customization and allows brands that don’t have a Shopify store to use Dovetale. You’ll need to contact Dovetale for pricing.
13. Hivency
Hivency is an influencer marketing platform with more than 90,000 micro-influencers and 200,000 nano-influencers reaching 240,000 customers in more than 140 countries. The platform serves over 1,000 brands ranging from mid-tier to large international brands like Kit Kat, L’Oréal, and TF1.
Highlighted Features
- Algorithm that matches brands with micro- and nano-influencers
- Can search for influencers outside the platform
- User-generated content management tools
Pros According to Reviews
- Excellent results for brands seeking to expand their international presence
- Easy to use and navigate
- Helpful and responsive staff
Cons According to Reviews
- Difficult to monitor Instagram Stories
- Reports arent automatically created
- Platform doesn’t take action against dishonest influencers
Pricing
Hivency pricing is in euros. Starter plans are €15.000 per year (about $17,427), cover up to one brand and country, and include unlimited users, influencers, social platforms, and products. There’s a 10 campaign limit.
The Pro plan is €24.000 per year (about $27,885), offers 12 campaigns, and include additional features. Business is €36.000 per year (about $41,834) to unlock the UGC image bank, get a dedicated account manager, unlock 15 campaigns, and more.
Hivency must be contacted to get a custom quote for the Enterprise plan.
14. Tribe Dynamics
Tribe Dynamics offers scalable influencer marketing solutions and customizable plans. (Note: Tribe Dynamics was recently acquired by CreatorIQ.)
While Tribe Dynamics works with well-known beauty and skincare brands like Benefit and Dermalogica, they also have several clients in fashion and apparel plus a specialized arm for earned media and influencer marketing in the financial industry.
Highlighted Features
- Highly customizable subscriptions and workflows
- In-depth analytics and competitor tracking
- Grace period if you exceed your influencer tracking limit
Pros According to Reviews
- Incredibly diligent with campaign tagging
- Can track posted content
- User-friendly data segmentation for campaigns
Cons According to Reviews
- Upload process is cumbersome
- Influencer posts can be misplaced in the wrong campaign easily
- Checking posts is manual and time-consuming
Pricing
Tribe Dynamics offers a free trial and three tiers that progressively increases the number of influencers you can access, competitor brands you can monitor, and more.
The Micro plan is $1,500 per month and shows brands up to 750 influencers. The Established plan is $2,750 per month and increases the reach to 2,500 influencers. Finally, the Powerhouse plan is $4,000 per month and increases the reach to 5,000 influencers.
15. HypeAuditor
HypeAuditor is a full-stack platform that analyzes YouTube, Twitch, Twitter, TikTok, and Instagram influencers and lets businesses plan comprehensive marketing campaigns around them.
(They market themselves as having the largest influencer database on the market, with over 20 million active creators, although CreatorIQ and other platforms claim to have larger ones.) Like a handful of other platforms, the company utilizes AI to determine whether an influencer has fake followers.
Hype Auditor works with international brands in apparel, cosmetics, and more, including giants like Unilever, Ogilvy, and Dior.
Highlighted Features
- Premier fraud detection controls powered by AI
- Over 35 metrics and filters used to vet influencers and find the best one
- Deep influencer audience insights
Pros According to Reviews
- Large volume of Instagram influencers (more than 12 million)
- Strong analytics on TikTok influencers
- Easy, granular filtering of influencers
Cons According to Reviews
- Can’t contact influencers directly from the platform
- Weak analytics on Facebook content
- Sometimes erroneously flags comments as spam
Pricing
Hype Auditor offers pricing in various tiers with add-ons. There is a free version with very limited features that can be upgraded any time, with the Basic version costing $399 per month.
Add-ons include reporting and discovery APIs, whitelabeling, and sentiment analysis for campaigns. There’s also an enterprise-grade version with premium features available.
16. Klear
Klear is an influencer marketing platform that essentially functions as an influencer search engine, with more emphasis on the discovery and vetting process than full-blown collaboration and social monitoring, although the platform does offer these features.
Klear works with a range of brands, from nonprofit organizations like Starlight Children’s Foundation to large international corporations like Huawei, Microsoft, and Coca Cola. They also partner with agencies and ecommerce providers.
Highlighted Features
- In-depth information on more than 500 million influencer social profiles
- AI-powered fraud detection
- Campaign monitoring and analytics
Pros According to Reviews
- “True follower” data helps brands ensure they’re reaching the right audience
- Detailed performance insights
- Works better in Central and South America compared to competitors
Cons According to Reviews
- Platform can run slow
- Can’t manually upload posts to campaigns
- Brief creation can be clunky
Pricing
Klear doesn’t post pricing or subscription tiers on their website, but they do offer a free demo.
17. Julius
Julius is a SaaS influencer marketing platform that aims to help brands enhance their storytelling and find the best individuals to get those stories out into the world. Julius includes features for every step of a campaign, from influencer discovey and activation to peformance reviews. Another reason they stand out is because their staff create and review influencer profiles by hand.
Julius works with a variety of verticals, with a mixture of mid-size brands, nonprofits, and large brands like Philips, Spotify, UNICEF, and Club Med.
Highlighted Features
- Over 50 criteria settings for finding the right influencers
- Audience insights for each influencer
- Data is hand-curated by Julius staff
Pros According to Reviews
- Users can assign value to each post, influencer, or campaign for granular ROI tracking
- Can add influencers who aren’t in the system
- Intuitive and easy to use
Cons According to Reviews
- Not all data can be exported
- Influencers aren’t very responsive to in-platform messages
- Some influencer info can be outdated, such as pricing or contact info
Pricing
Julius doesn’t post pricing or subscription tiers on their website, but they do offer a free demo.
18. trendHERO
trendHERO is an Instagram-focused influencer analytics platform focusing on micro- and macro-influencers. Similar to Klear, it acts as an advanced search engine for Instagram influencers and bloggers by letting marketers dig into each creator’s profile and choose the best match. Dive into the demographics and interests of their audiences and their subscriber growth over time.
With a strong presence in Russia, trendHERO primarily serves small and mid-size American businesses and large Russian companies like vc.ru.
Highlighted Features
- Helpful audience analytics
- Instagram Stories monitoring and advertising
- Data exporting toolset
Pros According to Reviews
- Regularly updated “Top 500 influencers” list
- Accurate audience analytics
- Helpful, available staff
Cons According to Reviews
- UX can be clunky or confusing
- Analytics can take a long time to generate
- Limited language support outside of English and Russian
Pricing
trendHERO offers a free plan that lets you save favorite influencers, with the option to upgrade to the Lite plan for $15.99 per month and unlock significantly more features.
The Pro plan is $39.99 per month for more comprehensive influencer searches and ad monitoring, and the Advanced plan is $119.99 per month to get more reports, accounts, and priority customer support.
19. Trend
Trend is an influencer marketing platform that offers a robust creator network and helps brands earn user-generated content. They offer scalable influencer marketing and flip the traditional influencer outreach process on its head. With Trend, influencers apply to your project listing, rather than making you search for them and initiate contact person by person.
Trend works with primarily small and mid-size brands and fast-growing startups like Mizzen+Main and Italic.
Highlighted Features
- Full licensing rights to content created on the platform
- Influencers respond to the campaign proposals they’re interested in while businesses relax and wait
- Direct messaging options to contact influencers through the platform
Pros According to Reviews
- Highly interactive and personal contact with influencers
- Very easy to use
- Detailed influencer profiles and feeds
Cons According to Reviews
- Can’t invite influencers to apply to certain campaigns
- Needs more brand categories
- Campaign creation and notifications have bugs
Pricing
Trend offers pay-per-creator pricing or monthly fees. $100 will get you a custom photo or video and one Instagram post from an influencer with 5,000-150,000 followers.
The Trend Starter plan is free and functions as a search engine, while the Pro version ranges from $0 to $299 per month, with the final cost depending on the number of creators you work with. Once you work with 20 or more creators, you unlock a personal campaign manager.
20. Heepsy
Heepsy is an influencer search engine that vets influencers for fake followings and categorizes them by industry and location. With a database of over 11 million influencers with more than 5,000 followers, Heepsy supports niche searches with advanced filters and AI.
The company works with brands, agencies, and ecommerce providers to match them with lists of influencers who’d potentially be a good fit.
Over 10,000 brands use Heepsy to access influencer data and choose the right creators for their campaigns. The company works with small and mid-size brands as well as large brands like IKEA and Rolls-Royce.
Highlighted Features
- Database includes bloggers and Twitter and Facebook influencers (not just Instagram, YouTube, and TikTok influencers)
- Compiles in-depth statistics on influencers
Pros According to Reviews
- Prices for influencer collaboration shown in results
- Detailed information on influencer audiences
- Effective filters for ruling out creators with fake followers or poor engagement
Cons According to Reviews
- Cancellation process is opaque
- Slow load times
- Cannot contact influencers inside the platform
Pricing
Heepsy offers a free plan with limited functionality, and three subscription tiers based on campaign size. The Starter plan for small brands is $49 per month and enables lists, notes, and unlimited search of their influencer database, while the Business plan upgrade is $169 per month and unlocks premium support and more advanced features like engagement search. The Gold plan is $269 per month and includes multiple devices, audience data, and authenticity audits.
21. Lumanu
Lumanu is an influencer marketing and collaboration platform that was specifically designed by creators themselves. The company sets themselves apart from the competition by giving brands the power to easily repurpose content for other means and platforms, namely paid social ads.
Lumanu puts less emphasis on discovering influencers, more on using influencers you already work with as an ad-hoc marketing department and all in one convenient dashboard. They’ve worked with large, established brands and marketing agencies like BJ’s Wholesale Club, Cameo, and Savage X Fenty.
Highlighted Features
- SmartBoost tool that easily automates and launches Facebook and Instagram campaigns
- Content management tools tagged by platform and content type
- Automated W-2 and 1099 filing with the payments tool
Pros According to Reviews
- Enhanced automation and integration features
- Comprehensively pulls different types of content from Facebook and Instagram
- Simple one-click process to grant access permissions
Cons According to Reviews
- Not enough advanced support for paid media
- Social accounts and ad permissions can disconnect without warning
- Some influencers are concerned about how much control brands have in Lumanu campaigns
Pricing
While the brand FAQ mentions a monthly subscription model, pricing isn’t published on Lumanu’s website. They mention a basic plan meant to facilitate collaboration and payments and a more advanced whitelisting plan. Influencer Marketing Hub says that plans start at $2,000 per month.
22. YouTube BrandConnect (Formerly FameBit)
Creator discovery service FameBit was rebranded to YouTube BrandConnect after being absorbed by Google. As branded content grew on YouTube, they created their own in-house influencer marketing and collaboration tool where they could leverage their unique access to millions of creators.
Now, BrandConnect has insights-based matchmaking tools to match eligible YouTubers (U.S.-based influencers in the partner program with at least 25,000 subscribers) to brands in order to create effective and engaging branded content. YouTube reports that average deal size on BrandConnect has increased more than 260% since its inception.
Large established brands like Hershey’s, Schick, MAC, and NortonLifeLock have had success with the program.
Highlighted Features
- Proprietary campaign tools to make your products stand out in YouTube videos
- Exclusive Google-only measurement tools like Brand Interest Lift to evaluate campaign performance
- Simple collaboration with YouTubers directly on the site
Pros According to Reviews
- Simple interface
- Easy-to-read insights and metrics
- Very easy to find aligned, relevant YouTubers with followers and reach
Cons According to Reviews
- Can’t use with YouTubers outside the United States
- Platform only evaluates YouTube campaigns, not other platforms like Instagram and Facebook
Pricing
YouTube doesn’t publish pricing for BrandConnect, you’ll need to call their sales department for more information.
23. Carro
Carro is the world’s largest collaborative commerce network. Beyond influencer marketing tools, their selling point is that they foster mutually beneficial brand partnerships. Brands, influencers, and media outlets can cross-sell one another’s products on their Shopify stores, so everyone increases their audience reach and sees more value from their customer bases.
Carro works with more than 32,000 small and mid-size brands, including companies like Inkbox, Hint, Chubbies, and Nomad.
Highlighted Features
- Influencer collaboration tools
- Integrations with Shopify, Stripe, Mailchimp, and Klaviyo
- Partners with more than 7 million influencers in 176 countries
Pros According to Reviews
- Streamlined product and content reviews and exchanges
- Bird’s-eye view of who is following your brand
- Simple, intuitive interface
Cons According to Reviews
- Sheer number of features can be overwhelming
- Needs a dashboard to find interactions
Pricing
Carro offers a free version and multiple pricing tiers for their brand partnership software, and there’s also a free version to just access the influencer features.
For the brand partnership toolkit, the Starter plan is $50 per month and built for startup and small brands, while the Growth plan is $250 per month and designed for established brands and retailers. You’ll need to contact them to find out pricing for the Enterprise level.
24. MightyScout
MightyScout began as an influencer discovery service and evolved to become an influencer tracking tool specifically to help marketing agencies scale up and run more efficiently without needing a larger team. Their data-driven platform helps agencies track and manage influencer campaigns for widely known clients, from brands like Nestle and Mastercard to Walmart and Starbucks.
MightyScout also offers options for small brands getting started with influencer marketing.
Highlighted Features
- Easy to read metrics and campaign insights
- Free profitability and engagement calculators for Instagram
- Customizable campaign management tools
Pros According to Reviews
- Interface is very easy to navigate
- Quick access to data
- Excellent customer support
Cons According to Reviews
- Demographic data can be inaccurate or outdated at times
- It’s harder to collect reliable data from platforms that aren’t Instagram
Pricing
MightyScout offers four tiers based on how many influencers and brand mentions you can track, along with influencer lists, audience demographics, and custom metrics.
The Starter plan is $99 per month and tracks up to 50 influencers, the Growth plan is $399 per month and tracks up to 200 influencers, the Professional plan is $749 per month and tracks up to 400 influencers. The Enterprise version has unlimited influencer tracking but you’ll need to contact MightyScout about pricing.
25. TapInfluence
TapInfluence offers an opt-in influencer marketplace and a variety of automated influencer marketing tools (it’s also a subsidiary of IZEA.) Campaign management, bidding and offers, scheduling, CRM integration, compliance, and payments are automated to create a one-stop solution for working with content creators.
TapInfluence works with a variety of brands who prefer the marketplace and bidding process of finding influencers, largely mostly startups and marketing agencies.
Highlighted Features
- Access to over 550,000 influencers
- Able to search through influencers’ visual content using keywords
- Audience and campaign performance data
Pros According to Reviews
- Excellent for influencer research and prospecting
- Strong influencer segmentation
- Search function and filters are easy to use
Cons According to Reviews
- Doesn’t provide much detail about influencers’ content
- Scheduling is cumbersome
- Not a very diverse variety of influencers
Pricing
TapInfluence doesn’t post pricing or subscription tiers on their website. They offer a self-guided tour, but not a demo version.
26. Onalytica
Onalytica is an influencer relationship management solution that primarily works with marketing departments, agencies, and marketing professionals. Promoting themselves as the world’s largest B2B influencer marketplace, their database boasts over 700,000 B2B influencers around the world. (Read our blog for more tips on finding B2B influencers and optimizing your B2B influencer campaigns.)
Onalytica focuses on employee advocacy and influential experts, rather than D2C influencer-brand partnerships.
Highlighted Features
- Scalable influencer relationship management tools
- Competitor analysis included in campaign metrics
- Brand awareness and influencer community analysis
Pros According to Reviews
- Highly-detailed expert searches
- Easy to find “hidden gem” type of influencers harder to see on traditional influencer marketing platforms
- Helpful maps of influencers’ networks and why they’re relevant to your brand
Cons According to Reviews
- Platform isn’t very intuitive to use
- Searches may produce influencers that aren’t applicable or available
- Visual presentation of data needs improvement
Pricing
Onalytica doesn’t post pricing or subscription tiers on their website, but they offer a free trial version.
27. Cision
Cision offers a variety of media monitoring, audience research, social influencer management, and reporting solutions, with Cision Communications Cloud allowing users to find the right journalists, media outlets, and influencers as they scale their audiences. And as one of the most trusted brands in the PR industry, Cision largely works with marketing and PR agencies and in-house marketing departments of multinational brands.
Highlighted Features
- Range of customizable reports
- Media monitoring dashboard that includes broadcast and print
- Integration with Brandwatch for social listening
Pros According to Reviews
- User-friendly interface and easy to read dashboards
- Country and company segmentation
- Powerful search functions
Cons According to Reviews
- Contact information is often out of date
- Site has slow load times
- Social influencer database is somewhat limited
Pricing
Cision doesn’t post pricing or subscription tiers on their website, but they do offer demos customized to each agency’s needs.
28. IZEA
IZEA is a pioneer of the influencer marketing field, with a marketplace of over 4 million creators. IZEA offers a self-service SaaS platform along with managed influencer marketing services, as well as customized hybrid solutions for large brands and marketing agencies. Their clients include Whole Foods, Burt’s Bees, and several other Fortune 500 companies.
Highlighted Features
- IZEAx influencer search engine that deploys AI and machine learning to find brands the right match
- Detailed content engagement and performance data
- Self-service, managed, and hybrid influencer marketing
Pros According to Reviews
- Excellent customer service and account managers
- Easy to find and vet influencers and their content
- Analytics are helpful and clearly presented
Cons According to Reviews
- Clunky interface that isn’t very intuitive
- Help section on the website isn’t clear
- Hard to run multichannel campaigns
Pricing
IZEA has multiple price points depending on which services you need. Their influencer search engine starts at $149 per month (and frequently has promo codes), with their on-demand sponsored post service Shake starts at $50 per month.
The full enterprise-grade IZEA Unity Suite of end-to-end influencer marketing solutions starts at $500 per month while managed services start at $25,000 per engagement. Contact their sales department for more information.
29. Markerly
Markerly is an award-winning influencer tracking and analysis tool known for strongly vetting their influencers and helping their clients build communities around their brands.
Markerly works with marketing agencies and medium and large brands like Georgia-Pacific, Michelin, and Oreck, in addition to city and state government agencies in New York, Texas, and California. They position their service as making influencers into strategic partners rather than one-off campaign collaborators, with an emphasis on social responsibility.
Highlighted Features
- Managed influencer marketing services
- Additional support for ads, events, and PR
- Proprietary technology
Pros According to Reviews
- Finds the right influencers for you
- Conducts all research and analytics so you don’t have to
- Easy to use CRM tools
Cons According to Reviews
- Campaign process can run slow
- Communication tools in the platform are clunky and time-consuming
Pricing
Since Markerly only offers managed services, they need to be contacted for a quote.
30. Adly
Adly is a digital marketing service provider that helps agencies and brands collaborate with celebrities and mega-influencers. Adly offers managed influencer marketing services along with self-serve and hybrid options. Their clients are primarily large global brands like AT&T, NBC, and Hyatt.
Highlighted Features
- Proprietary Q-score to analyze celebrities’ audience fit for your brand
- Scalable campaign building and monitoring tools
- Managed influencer campaigns and performance insights
Pros According to Reviews
- Covers an extensive variety of social networks
- Q-score is extremely accurate for determining influence
- Robust campaign reporting tools
Cons According to Reviews
- Not very user-friendly
- Customer support can be hard to reach
Pricing
Adly doesn’t have pricing or subscription tier information on their website, and doesn’t offer a trial or demo, so reach out to their team to learn more.
Connect Your Brand to Influencers With Popular Pays
As you can see, you’ve got a wide range of influencer marketing platforms to choose from. Whether you’ve given other influencer marketing solutions a try or have never worked with an influencer before, Popular Pays is the best fit for managing and tracking your influencer relationships.
Our platform is the all-in-one influencer marketing solution for discovering top talent, managing creator relationships, collaborating on campaigns, and building a content library, then getting an accurate picture of your campaigns’ performance. To see Popular Pays in action, request your free demo now!