How Adidas used creators to showcase different product experiences

Adidas’ historic shoe line, Stan Smith Originals, is like no other brand and tells the story of fashion and sports with a unique perspective. “Original” is never finished. Inspiration comes from everyone and everything.

1
min read
Adidas
Industry
Retail
company size
Large
plan
Single Buy
strategy
Content Creation
campaign type
Custom Assets Development
network
content types
Still Images
Duration
solutions used
Connect
Collaborate
Track
Book a demo
2
Creator Partnerships
22
Pieces of Content
11
Branded Pins

Challenge

Adidas wanted to create content that showcased the many styles of the Adidas Stan Smith Original. They wanted content to highlight that the shoe can be worn by everyone and anyone.  Adidas was seeking creators who would incorporate creativity and individuality in styling the shoe.

Solution

The Pop Pays brief allowed adidas to specify the brand’s inspirations and vision to ensure creators understood the creative task of the campaign.  adidas leveraged two strong creators from the Pinterest creator network to communicate the idea that Stan Smith shoes are for everyone and anyone.

Result

Adidas was able to successfully source Pinterest creators through Pop Pays and work with them to create in spec content optimized for the Pinterest platform. Overall, the creative from the campaign resonated extremely well on Pinterest with higher than benchmark CTRs and save rates.

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