How Method generated awareness for a new product with influencers

Method is a beautifully designed line of cleaning products that are as kind to the planet as they are tough on dirt.

1
min read
Method
Industry
CPG
company size
Medium
plan
Single Buy
strategy
Influencer Marketing
campaign type
Reach
network
content types
Duration
solutions used
Connect
Collaborate
Track
Book a demo
35
Creator Partnerships
4M
Creator followings
105
Pieces of Content

Challenge

Method wanted to highlight their new line of products designed in collaboration with Rebecca Atwood

Solution

The Pop Pay’s platform attracted 35 unique creator partnerships for Method, to beautifully highlight the cleaning companies product collaboration with Rebecca Atwood.

Result

Creators in this campaign flexed their style muscles & came up with colorful shots that highlighted method's limited edition collaboration with designer/artist Rebecca Atwood.

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