How KIND coordinated 70 influencer posts to go live on the same day

KIND is the fastest growing granola bar in America and accounts for over half of the top-ten-selling nutrition bars in the category.

1
min read
KIND
Industry
Food, Beverage
company size
Large
plan
Single Buy
strategy
Influencer Marketing
campaign type
Reach
network
content types
Duration
solutions used
Connect
Collaborate
Track
Book a demo
70
Creator Partnerships
11,993,657
Creator Followings
170
Creator Partnerships

Challenge

KIND was interested in activating influencer relationships to promote their KIND awesome campaign, where they encouraged people to “spot a kind act, send a kind snack.”

Solution

Partnering with Pop Pays, KIND was able to easily organize their message and coordinate all posts to go live on the same day to spread their kind movement.

Result

KIND coordinated the activation of 70 influencers to post about #kindawesome on the same day.

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