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Industry
Food, Beverage
company size
Large
plan
Single Buy
strategy
Influencer Marketing
campaign type
Reach
network
content types
Duration
solutions used
Connect
Collaborate
Track
70
Creator Partnerships
11,993,657
Creator Followings
170
Creator Partnerships
Challenge
KIND was interested in activating influencer relationships to promote their KIND awesome campaign, where they encouraged people to “spot a kind act, send a kind snack.”
Solution
Partnering with Pop Pays, KIND was able to easily organize their message and coordinate all posts to go live on the same day to spread their kind movement.
Result
KIND coordinated the activation of 70 influencers to post about #kindawesome on the same day.
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