How SkinnyPop Used 30 different creators to diversify their content outputs

Made with premium popcorn kernel, sunflower oil and the perfect amount of salt, Skinny Pop is a healthy, but just as tasty, alternative to your movie theater popcorn.

1
min read
Skinny Pop
Industry
Food, Beverage
company size
Small
plan
strategy
Influencer Marketing
campaign type
network
content types
Duration
solutions used
Connect
Collaborate
Track
Book a demo
30
Creator Partnership
2,918,936
Creator Followings
90
Pieces of Content

Challenge

SkinnyPop wanted to emphasize the versatility of their product by highlighting a variety of perspectives on how, when, and why people love SkinnyPop.

Solution

Skinny Pop’s ask attracted a myriad of creators from the Pop Pays community, arming Skinny Pop with plenty of unique points of view to showcase the different selling points of their product.

Result

Creators generated a variety of content representing the different ways SkinnyPop fits into their lives and how it can fit into their audiences.

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How SkinnyPop Used 30 different creators to diversify their content outputs