How SkinnyPop Used 30 different creators to diversify their content outputs

Challenge

SkinnyPop wanted to emphasize the versatility of their product by highlighting a variety of perspectives on how, when, and why people love SkinnyPop.

Solution

Skinny Pop’s ask attracted a myriad of creators from the Pop Pays community, arming Skinny Pop with plenty of unique points of view to showcase the different selling points of their product.

Result

Creators generated a variety of content representing the different ways SkinnyPop fits into their lives and how it can fit into their audiences.