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Industry
Food, Beverage
company size
Small
plan
strategy
Influencer Marketing
campaign type
network
content types
Duration
solutions used
Connect
Collaborate
Track
30
Creator Partnership
2,918,936
Creator Followings
90
Pieces of Content
Challenge
SkinnyPop wanted to emphasize the versatility of their product by highlighting a variety of perspectives on how, when, and why people love SkinnyPop.
Solution
Skinny Pop’s ask attracted a myriad of creators from the Pop Pays community, arming Skinny Pop with plenty of unique points of view to showcase the different selling points of their product.
Result
Creators generated a variety of content representing the different ways SkinnyPop fits into their lives and how it can fit into their audiences.
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