How Airweave repurposed content for a direct response campaign

Challenge

Airweave wanted to drive consideration of their mattress and encourage direct response in consumers. Popular Pays leveraged existing static and video assets, extending their lifetime by editing them into mobile-optimized assets for Facebook and Instagram.

Solution

Airweave used the Popular Pays platform to partner with an editor to create mobile-optimized content from their existing assets by sizing to spec, adding text overlay, branding, and key product features.

Results

Mobile-optimized content from Popular Pays gave Airweave a .93% conversion rate and drove a 35% increase in link clicks compared to the brand’s existing creative running at the same time.