How Airweave repurposed content for a direct response campaign

Airweave was born from a desire to do things differently when, Founder & CEO, Motokuni Takaoka took over his uncle's fishing line company. A graduate of the Stanford School of Engineering, Takaoka experimented with different applications of the resin fiber used to create fishing line, and discovered that the material was perfectly suited for a newer and better purpose: to revolutionize the way we sleep.

1
min read
Airweave
Industry
Other
company size
Small
plan
strategy
Content Creation
campaign type
Editing
network
content types
Videos
Duration
7 Business Days
solutions used
Connect
Collaborate
Track
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Challenge

Airweave wanted to drive consideration of their mattress and encourage direct response in consumers. Popular Pays leveraged existing static and video assets, extending their lifetime by editing them into mobile-optimized assets for Facebook and Instagram.

Solution

Airweave used the Popular Pays platform to partner with an editor to create mobile-optimized content from their existing assets by sizing to spec, adding text overlay, branding, and key product features.

Results

Mobile-optimized content from Popular Pays gave Airweave a .93% conversion rate and drove a 35% increase in link clicks compared to the brand’s existing creative running at the same time.

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