How Delta Airlines used influencers to launch a website

Through the #SkyMilesLife program, you can answer all of your curiosities about the world. Members are able to experience and explore what’s out there with their Miles.

1
min read
Delta
Industry
Hotel, Travel, Lodging
company size
Large
plan
Single Buy
strategy
Content Creation
campaign type
Web Launch
network
content types
Still Images, GIFs, Boomerangs, Long Form Video, & Stories
Duration
solutions used
Connect
Collaborate
Track
Book a demo
14
Creator Partnerships
11.9M
Creator Followings
492
Pieces of Content
Popular Pays has been an invaluable tool to source cost-effective, high-quality social-first content from the strongest micro-influencers in the space. The self-service tool gives our team full liberty in curating the right team of creators, while streamlining the typically tedious logistics of influencer management. Pop Pays is our go-to for social influencer campaigns, and we feel incredibly supported by our account team.

– Trevor, Assoc. Director of Social Strategy / Digitas

Challenge

Delta Air Lines was interested in working with creators to produce a large quantity of quality content to repurpose for the launch of #SkyMilesLife microsite – DeltaSkyMilesLife.com

Solution

Popular Pays platform helped Delta Air Lines source content creators that aligned with Delta’s key markets and audiences, automate the campaign workflow process, and build a massive content library for key domestic and international markets.

Mock up of landing page for DeltaSkyMilesLife.com, showcasing Popular Pays content as the background

Result

Developed a library of custom content for Delta Air Lines to use across their owned and paid channels from domestic and international destinations within 4 month time period

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