![Delta](https://cdn.prod.website-files.com/65b6152f3d13a2c9705a8ddf/663a4b72f17baa8befd7ae9d_delta.webp)
Popular Pays has been an invaluable tool to source cost-effective, high-quality social-first content from the strongest micro-influencers in the space. The self-service tool gives our team full liberty in curating the right team of creators, while streamlining the typically tedious logistics of influencer management. Pop Pays is our go-to for social influencer campaigns, and we feel incredibly supported by our account team.
– Trevor, Assoc. Director of Social Strategy / Digitas
Challenge
Delta Air Lines was interested in working with creators to produce a large quantity of quality content to repurpose for the launch of #SkyMilesLife microsite – DeltaSkyMilesLife.com
![](https://cdn.prod.website-files.com/65b6152f3d13a2c9705a8ddf/6638c6d2c5054601ba12e633_Screenshot%202024-05-06%20at%2015.01.27.jpeg)
Solution
Popular Pays platform helped Delta Air Lines source content creators that aligned with Delta’s key markets and audiences, automate the campaign workflow process, and build a massive content library for key domestic and international markets.
![](https://cdn.prod.website-files.com/65b6152f3d13a2c9705a8ddf/6638c648be0ac1d3700e84cb_delta-2-1-600x393-1.png)
Result
Developed a library of custom content for Delta Air Lines to use across their owned and paid channels from domestic and international destinations within 4 month time period