How Roti used creators for Snapchat content

Roti Modern Mediterranean serves wholesome, flavorful Food That Loves You Back and that’s made from scratch each and every day. The menu features sandwiches, salads, rice plates and traditional Mediterranean side dishes including falafel, hummus, and couscous.

1
min read
Roti
Industry
Food, Beverage
company size
Medium
plan
Single Buy
strategy
Influencer Marketing
campaign type
Brand Awareness
network
content types
Duration
solutions used
Connect
Collaborate
Track
Book a demo
The content creation process couldn’t have been easier for us! The Popular Pays platform made finding the right collaborator super efficient and allowed our team to focus on setting up a digital campaign that drove real results. We look forward to integrating activities like this into our storytelling and overall digital strategy.”

– Analisa Terenzio | Director of Marketing

Challenge

The goal of the campaign was to encourage Snapchat viewers to “swipe up” and “order now” via Roti’s new online ordering platform.

Solution

Roti set up a creative brief on the Popular Pays platform to connect with a creator who could concept and produce content optimized for Snapchat within 7 days.

Result

Branded Snapchat ad ran for 10 days and generated 1,100 swipe ups.

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