Case Studies
CEHE, Center for Excellence in Higher Education

How CEHE refreshed their existing creative assets with Pop Pays

The Center for Excellence in Higher Education (CEHE) takes a nonprofit approach to improving student lives through higher education. With many nontraditional students striving for a degree while juggling work and family, CEHE colleges specialize in helping students fit their degree programs into their busy lives.

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min read

Industry

Education

company size

Small

plan

strategy

Content Creation

campaign type

Editing

network

content types

Videos

Duration

7 Business Days

solutions used

Connect

Collaborate

Track

Book a demo

Challenge

CEHE needed to refresh their existing creative assets to drive down cost per lead with mobile-optimized video content.

Solution

CEHE used the Popular Pays platform to partner with an editor to turn their existing static assets into high performing video content for use on Facebook and Instagram.

Results

Mobile-optimized content from Popular Pays out performed CEHE’s historical creative by generating 2,000+ leads and reducing cost per lead by 29%, providing the brand with the most cost-efficient leads to date.