How OurPact created mobile-optimized content with Pop Pays

Popular Pays took OurPact’s list of goals to their network of editors and within a couple of days, they delivered fresh, new creative.The team went above and beyond to ensure content was ready for successful, prime time and dynamic placement on Facebook and Instagram.

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Challenge

OurPact wanted to test and explore the impact of running paid ads on Facebook and Instagram with a limited investment.

Solution

OurPact used the Popular Pays platform to partner with an editor to create mobile-optimized content. By leveraging existing assets, OurPact was able to save time and money, all while extending the life of their creative assets.

Results

Mobile-optimized content from Popular Pays lowered OurPact’s cost per install by 20% on average and received relevance scores of 9 and 10 for each ad on Instagram and Facebook.