How Dyson created Pinterest pins in under a week

The Dyson Supersonic™ hair dryer. Engineered to protect hair from extreme heat damage, with fast drying and controlled styling.

1
min read
Dyson
Industry
Electronics, Hardware
company size
Large
plan
Single Buy
strategy
Content Creation
campaign type
Custom Pin Development
network
content types
Still Images
Duration
solutions used
Connect
Collaborate
Track
Book a demo
1
Creator Partnerships
10
Pieces of Content
5
Branded Pins

Challenge

Dyson was interested in making lifestyle and product focused pins for the holidays. The goal was to quickly create pins that stayed within an attainable budget, while leveraging the brand’s aesthetic.

Solution

Popular Pays connected Dyson with a creator who specializes in making pins for the Pinterest platform.  The Popular Pays platform simplified the very expensive and time consuming act of creating branded content. Within 7 days, our creator made 8 gifting-focused pins, providing Dyson with the ability to leverage content for other holidays beyond just Christmas.  

Result

Popular Pays provided Dyson with a library of pins that could be used on various holiday occasions. The pins were adored so much that the creator was requested to resize for use on additional social platforms beyond just Pinterest.

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