How Dyson quickly created pins for A/B testing

The Dyson Supersonic™ hair dryer. Engineered to protect hair from extreme heat damage, with fast drying and controlled styling.

1
min read
Dyson
Industry
Electronics, Hardware
company size
Large
plan
Single Buy
strategy
Influencer Marketing
campaign type
Reach
network
content types
Duration
solutions used
Connect
Collaborate
Track
Book a demo
1
Creator Partnerships
10
Pins

Challenge

Dyson needed unique pins that met their brand's modern style to drive performance on Pinterest.

Solution

Dyson leveraged the Pop Pays platform to connect with a team of creators hand selected and trained for Pinterest to ideate and build original pins quickly and cost effectively.  The brief called for a variety of pins to drive Mother’s Day interest and purchase.  The selected creator built 8 originally produced pins within 7 days for Dyson to A/B test.  

Result

Click through rate outperformed Pinterest’s vertical benchmark and A/B testing informed creative types that perform best for the Dyson brand to strategically execute future creative briefs.

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