How Dunkin' Donuts used creator content to announce a new brand partnership

As part of a licensing relationship with Girl Scouts of the USA®, Dunkin’ Donuts delivered the delicious taste of Girl Scout Cookies™ inspired flavors in its signature coffee and beverages for the first time this past Spring.

1
min read
Dunkin' Donuts
Industry
Food, Beverage
company size
Large
plan
Single Buy
strategy
Influencer Marketing
campaign type
Partnership Announcement
network
content types
Duration
solutions used
Connect
Collaborate
Track
Book a demo
1
Creator Partnerships
8
Pins
Pop Pays was able to provide us with unique creative solutions tailored to our needs for the launch of the Girl Scouts Cookie Inspired Coffee Flavors campaign. We felt they did an excellent job managing the coordination with the creator leading up to the campaign, and their dashboard platform allowed for a seamless and streamlined creative review process.

Jackie O’Leary, Manager, Digital & Social Media at Dunkin’ Brands

Challenge

Dunkin’ Donuts needed original static pins and a "talking pin" video to announce their licensing relationship between Dunkin’ Donuts and Girl Scouts of the USA®.

Solution

Dunkin' deployed a creative brief on the Popular Pays platform to connect with creators that could concept and create original pins showcasing theme parties and DIY.

Result

Engagement rate from the talking pin video saw a 25% increase to the standard pins.

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