How Duck Camp edited long-form videos into mobile friendly assets

Learn about how Duck Camp edited long-form videos into mobile assets using the Popular Pays platform.

1
min read
Duck Camp
Industry
Retail
company size
Small
plan
strategy
Content Creation
campaign type
network
content types
Duration
solutions used
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Challenge

Duck Camp wanted to raise brand awareness and drive immediate sales for their Bamboo Sun Shirts and Wingshooter Shirts. Popular Pays was provided long-form video assets to edit into mobile friendly assets.

Solution

Duck Camp used the Popular Pays platform to partner with an editor to rework their existing long-form video assets into mobile-optimized video ads in 5 business days.

Results

With Popular Pays mobile-optimized content, Duck Camp saw a 0.8% increase in CTR, a 50% reduction in cost per click, and an 80% reduction in cost per landing page view compared to the brand’s existing creative running at the same time.

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