How Duck Camp edited long-form videos into mobile friendly assets

Challenge

Duck Camp wanted to raise brand awareness and drive immediate sales for their Bamboo Sun Shirts and Wingshooter Shirts. Popular Pays was provided long-form video assets to edit into mobile friendly assets.

Solution

Duck Camp used the Popular Pays platform to partner with an editor to rework their existing long-form video assets into mobile-optimized video ads in 5 business days.

Results

With Popular Pays mobile-optimized content, Duck Camp saw a 0.8% increase in CTR, a 50% reduction in cost per click, and an 80% reduction in cost per landing page view compared to the brand’s existing creative running at the same time.