How Chameleon Cold-Brew Uses influencers as an always on strategy

Challenge

Interested in spreading their message to a wider audience, Chameleon partnered with Pop Pays to generate a consistent stream of steady content and visibility that highlighted the versatility of their cold-brew products.  

Solution

Utilizing Pop Pay’s platform, Chameleon maintained an active year long campaign.  They seamlessly managed each influencer to consistently generate brand awareness month over month while developing a library of content from each creators differing viewpoint.

Result

• Developed a library of custom content for Chameleon to use across their owned and paid channels.
• Generated consistent visibility of the Chameleon Cold-Brew brand, hitting 1mm followers per month over a year long time period.