How Chameleon Cold-Brew Uses influencers as an always on strategy

Launched in 2010, Chameleon Cold-Brew is a cold-brew coffee company with unequivocally high standards for their product.

1
min read
Chameleon Cold-Brew
Industry
Food, Beverage
company size
Medium
plan
Single Buy
strategy
Influencer Marketing
campaign type
Evergreen
network
content types
Duration
solutions used
Connect
Collaborate
Track
Book a demo
89
Creator Partnerships
6M
Creator Followings
276
Pieces of Content

Challenge

Interested in spreading their message to a wider audience, Chameleon partnered with Pop Pays to generate a consistent stream of steady content and visibility that highlighted the versatility of their cold-brew products.  

Solution

Utilizing Pop Pay’s platform, Chameleon maintained an active year long campaign.  They seamlessly managed each influencer to consistently generate brand awareness month over month while developing a library of content from each creators differing viewpoint.

Result

  • Developed a library of custom content for Chameleon to use across their owned and paid channels.
  • Generated consistent visibility of the Chameleon Cold-Brew brand, hitting 1mm followers per month over a year long time period.
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