How Kettle & Fire used Popular Pays to test video ads of differing lengths

Kettle & Fire believes in the nutritional power of an underused collagen source - delivering grass-fed, pasture-raised, 5-star bone broth & bone broth-based soups to wellness consumers (including Whole30, Paleo, and Keto).

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Kettle & Fire
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Challenge

Kettle & Fire wanted to increase brand awareness and online product sales. To better understand what works best for boosting online sales, Kettle & Fire decided to assess video ads of differing lengths.

Solution

Kettle & Fire used the Popular Pays platform to partner with an editor to create mobile-optimized content. Assets included videos at 0:15s, 0:30s, and 0:60s to test against each other.

Result

Mobile-optimized content from Popular Pays gave Kettle & Fire 1.5X higher sales conversions using short versus long video, 1.5X higher lift in purchase consideration using short versus long video, and a 14-point lift in brand awareness.

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