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Industry
CPG
company size
Small
plan
strategy
Content Creation
campaign type
Editing
network
content types
Duration
solutions used
Connect
Collaborate
Track
Challenge
Kettle & Fire wanted to increase brand awareness and online product sales. To better understand what works best for boosting online sales, Kettle & Fire decided to assess video ads of differing lengths.
Solution
Kettle & Fire used the Popular Pays platform to partner with an editor to create mobile-optimized content. Assets included videos at 0:15s, 0:30s, and 0:60s to test against each other.
Result
Mobile-optimized content from Popular Pays gave Kettle & Fire 1.5X higher sales conversions using short versus long video, 1.5X higher lift in purchase consideration using short versus long video, and a 14-point lift in brand awareness.
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