How Olly creates content for their owned channels, and lots of it

Olly creates powerful combinations of vitamins, minerals, and real foods so you can be your best self. Bite-sized gummy goodness to help you stay HAPPY INSIDE OUT.

1
min read
Olly
Industry
Healthcare
company size
Medium
plan
Suite Subscription
strategy
Content Creation
campaign type
Custom Assets Development
network
content types
Still Images, GIFs, Boomerangs, Long Form Video, & Stories
Duration
solutions used
Connect
Collaborate
Track
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Our social strategy has always been around content, and a lot of it. Pop Pays was the answer we were looking for when it came to our content needs. They have allowed us to build a library of on-brand and engaging assets that we can use across our social platforms and other marketing channels.
Carly McCoy, Social Media Manager, Olly

Challenge

Olly’s social strategy has always been content creation, and lots of it.  With this primary goal in mind, it has been challenging for the brand to quickly produce assets to keep up with the speed of social.  Long production times, and high costs around content creation prohibits the brand from developing the amount of content they need for today’s digital first world.  

Solution

Olly partnered with Pop Pays to automate their content creation process.  Using the Popular Pays platform Olly has been able to maximize their content production and seamlessly manage a combined total of 90 creators to develop ongoing assets for social and other branding initiatives.

Results

35% decrease in production time

Working with Pop Pays Olly has been able to complete their content production needs in 1/3 the amount of time as compared to when they produce content without software.  

A typical campaign that takes 2-3 weeks on PopPays would take 2-3 months if I were to do it manually…To sum it up, PopPays has saved us a lot of time.

All-in-one software solution for:

  • Team collaboration
  • Brief creation
  • Partner selection
  • Negotiation
  • Shipping 
  • Edit requests and approvals 

As silly as it sounds, we love the ability to have everything in the same place. We have multiple people touching each campaign we work on and it’s nice that we can login and all be on the same page.  It’s easy to pick up where the other one left off. 

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