How M&M's Used software to scale their content creation

Popular Pays provides an effective and efficient solution to generate engaging content and strong results. We relied on Popular Pays workflow to produce more than 200 pieces of content that garnered impressive results for M&M’S Caramel.

^{Morgan Quilici, Senior Associate, Client Experience}

Challenge

M&M’S was looking for a streamlined way to produce highly engaging graphic content at scale with fresh content throughout the entire first year of the M&M’S Caramel product launch.

Solution

Popular Pays platform connected M&M’S with over 60 design-centric content creators, provided customizable briefs for seasonal content needs and managed workflow to produce over 200 total assets.

Result

M&M's effectively managed 70 creator partnerships through the Pop Pays platform to develop a diverse library of content for the brand to use throughout the first year product launch