How M&M's Used software to scale their content creation

M&M'S Chocolate has been one of the most famous candy treats in the world since 1941. The snack-sized pieces of chocolate in a colorful candy shell are instantly recognizable all over the globe. In 2017, M&M’S added a new flavor to its delicious line-up of Chocolate Candies – M&M’S Caramel.

1
min read
M&M's
Industry
Food, Beverage
company size
Large
plan
Single Buy
strategy
Content Creation
campaign type
Custom Assets Development
network
content types
Still Photos, GIFs
Duration
solutions used
Connect
Collaborate
Track
Book a demo
70
Creator Partnerships
6,490,000
Creator Followings
204
Pieces of Content
Popular Pays provides an effective and efficient solution to generate engaging content and strong results. We relied on Popular Pays workflow to produce more than 200 pieces of content that garnered impressive results for M&M’S Caramel.

Morgan Quilici, Senior Associate, Client Experience

Challenge

M&M’S was looking for a streamlined way to produce highly engaging graphic content at scale with fresh content throughout the entire first year of the M&M’S Caramel product launch.

Solution

Popular Pays platform connected M&M’S with over 60 design-centric content creators, provided customizable briefs for seasonal content needs and managed workflow to produce over 200 total assets.

Result

M&M's effectively managed 70 creator partnerships through the Pop Pays platform to develop a diverse library of content for the brand to use throughout the first year product launch

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