How TCF Bank repurposed existing assets for paid

TCF strives to consistently deliver superior performance by providing the essential means to enhance the rhythm of customers’ lives and help them achieve their goals. Unified by the passion to act as an ally of their customers, they lend prudently in diverse, niche segments and fund these assets through core deposits, both generated through a great customer experience within our communities.

1
min read
TCF Bank
Industry
Financial Services
company size
Medium
plan
Single Buy
strategy
Content Creation
campaign type
Editing
network
content types
Videos
Duration
solutions used
Connect
Collaborate
Track
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Popular Pays was fast, efficient, and impactful in generating creative to help TCF achieve the channel strategy.

Max Barkley, Associate Media Director/Wavemaker Global

Challenge

TCF Bank wanted to use paid social ads on Facebook and Instagram to drive site traffic and increase consideration. To support their paid strategy, they needed to develop a library of mobile-optimized creative that fit each platform spec

Solution

TCF Bank used the Popular Pays platform to partner with an editor to turn their existing static assets into mobile-optimized cinemagraphs in 3 days.

Results

Mobile-optimized cinemagraphs from Popular Pays delivered an 86% more efficient cost per site visit compared to static creative.

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