Case Studies
TCF Bank

How TCF Bank repurposed existing assets for paid

TCF strives to consistently deliver superior performance by providing the essential means to enhance the rhythm of customers’ lives and help them achieve their goals. Unified by the passion to act as an ally of their customers, they lend prudently in diverse, niche segments and fund these assets through core deposits, both generated through a great customer experience within our communities.

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min read

Industry

Financial Services

company size

Medium

plan

Single Buy

strategy

Content Creation

campaign type

Editing

network

content types

Videos

Duration

solutions used

Connect

Collaborate

Track

Book a demo

Popular Pays was fast, efficient, and impactful in generating creative to help TCF achieve the channel strategy.

^{Max Barkley, Associate Media Director/Wavemaker Global}

Challenge

TCF Bank wanted to use paid social ads on Facebook and Instagram to drive site traffic and increase consideration. To support their paid strategy, they needed to develop a library of mobile-optimized creative that fit each platform spec