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Industry
Financial Services
company size
Medium
plan
Single Buy
strategy
Content Creation
campaign type
Editing
network
content types
Videos
Duration
solutions used
Connect
Collaborate
Track
Popular Pays was fast, efficient, and impactful in generating creative to help TCF achieve the channel strategy.
Max Barkley, Associate Media Director/Wavemaker Global
Challenge
TCF Bank wanted to use paid social ads on Facebook and Instagram to drive site traffic and increase consideration. To support their paid strategy, they needed to develop a library of mobile-optimized creative that fit each platform spec
Solution
TCF Bank used the Popular Pays platform to partner with an editor to turn their existing static assets into mobile-optimized cinemagraphs in 3 days.
Results
Mobile-optimized cinemagraphs from Popular Pays delivered an 86% more efficient cost per site visit compared to static creative.
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