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Influencer marketing powered by authentic content

Popular Pays allows you to partner with our community of over 100,000 vetted digital marketing influencers who will represent your brand on their own social media channels.

Harness the power of influencer marketing with Popular Pays
Popular Pays connects brands with influencers

Connect with influencers to boost your brand

Find the best influencer for your brand’s campaigns. From micro-influencers, to macro-influencers that everyone knows, filter and search by location, skill, network, and more.

Popular Pays enables unleashes the b2b influencer marketing

Collaborate with influencers every step of the way

Set your collaboration with influencers up for success. From briefs and influencer strategy to content creation, edits and feedback - work together seamlessly all from the platform.

Popular Pays provides influencer data analytics

Launch your UGC influencer campaign

Create authentic and engaging UGC content, built to perform across TikTok, Instagram, Facebook, and more. Our brief template helps you streamline the campaign process while allowing influencers to have creative freedom.

Popular Pays provides influencer analytics tools

Measure campaigns with influencer analytics tools

At the end of the day, it all comes down to KPIs. Evaluate your top performing content and optimize any aspect of your campaign directly from the platform to ensure you’re on your way to hitting your influencer marketing KPIs.

Popular Pays connects brands with influencers Popular Pays enables unleashes the b2b influencer marketing Popular Pays provides influencer data analytics Popular Pays provides influencer analytics tools

Create engaging content for any platform

Create content for Facebook Create content for Instagram Create content for Tiktok Create content for Youtube Create content for Twitter Create content for Pinterest Create content for Snapchat Create content for Amazon

How to launch your first influencer marketing campaign with Popular Pays

Self Serve Platform

Managed Service

  • Step 1

    Create an Account and Set Up Your Campaign

    Sign up for Popular Pays and set up your brand profile. Now, you can create and outline your campaign.

  • Step 2

    Define Your Target Audience

    Make sure to specify the demographics of the audience you want to reach.

  • Step 3

    Choose Your Influencers

    Once your campaign is live, influencers will apply to participate and you’ll be able to review their applications.

  • Step 4

    Collaborate on Content Creation & Launch

    When you've chosen your influencers, they'll begin creating content for your campaign. Once the the content is approved, the influencers will post it on their social channels and your campaign begins!

  • From kickoff to completion, our team is here to help manage your campaign’s goals, objectives, and vision.

    Book a call with one of our team members today and let’s work together to create the best influencer campaign for your brand.

    Our managed service offers:

    • Guaranteed deliverables
    • A-Z campaign execution
    • Creator & talent management
    • Paid media execution
    • Campaign insights & recommendations

Frequently asked questions

What is social media content creation?

What is an influencer marketing tool?

What does Popular Pays offer that an influencer agency does not?

How can I connect with influencers?

What are the associated influencer marketing costs?

How can I measure the success of my influencer marketing efforts?

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