“The content creation process couldn’t have been easier for us! The Popular Pays platform made finding the right collaborator super efficient and allowed our team to focus on setting up a digital campaign that drove real results. We look forward to integrating activities like this into our storytelling and overall digital strategy.”

– Analisa Terenzio | Director of Marketing

Challenge

The goal of the campaign was to encourage Snapchat viewers to “swipe up” and “order now” via Roti’s new online ordering platform.

Solution

Roti set up a creative brief on the Popular Pays platform to connect with a creator who could concept and produce content optimized for Snapchat within 7 days.

Result

Branded Snapchat ad ran for 10 days and generated 1,100 swipe ups.