Achieve unparalleled influencer marketing results
Connect with 160,000+ vetted creators and drive results. Our dedicated team manages everything—from creative strategy to performance tracking—while acting as an extension of your team.
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See how Popular Pays can boost ROI by 50x.
All-in-one influencer & creator platform
Supercharge your brand across all platforms
Tailored Influencer Matching
Our powerful search tool helps you filter based on a wide range of categories to find the perfect influencers who align with your brand's values and resonate with your target audience.
Refine your search using filters such as industry, platform, asset type, location, and more. Easily review each influencer's profile, previous content, and engagement metrics to ensure an ideal fit for your campaign objectives.
Craft Winning Influencer Campaigns & UGC Content
Our experienced strategists work closely with you to understand your campaign goals, target audience, and brand voice.
We'll develop a comprehensive influencer marketing plan that aligns with your business goals, ensuring your campaigns deliver maximum impact.
In-Depth Analytics and Optimization
Our team continuously monitors influencer campaign performance, providing regular reports and data-driven insights. We proactively optimize to exceed your KPIs.
Want to boost your campaign or try a new approach? Our agile influencer network allows for quick adjustments and additional collaborations on the fly!
Popular Pays FAQ’s
Popular Pays’ fully managed service allows you to run impactful influencer campaigns without the hassle. We handle everything from influencer selection to campaign management, letting you focus on your core business while we drive results through authentic partnerships.
You'll receive the exact number of assets you've requested, created by our talented influencers. Whether it's well-crafted TikToks, detailed Instagram Reels, or static content for your website and ads, we deliver high-quality, tailored content that aligns with your campaign goals and resonates with your target audience.
You'll have access to our comprehensive platform, including our advanced search tool, campaign management solution, and internal content library housing all your assets. Additionally, you'll benefit from our detailed dashboards and analytics, providing real-time insights into your campaign's performance.
With over 160,000 influencers and creators, we truly have someone for every brand. Ranging from micro- to macro-influencers, you'll be able to find your brand's perfect match. Our influencers specialize in creating authentic, engaging content across all major social platforms, ensuring your message resonates with your target audience and drives real results.
Popular Pays is suitable for any brand in any industry and can work with just about any budget. You set the influencer marketing goals, we help pick the right influencers, and you approve the content, which means you're in full control of your influencer strategy and execution.
Hear from brands who've transformed their influencer marketing with us
״Working with Popular Pays helped us find creators that were skilled, passionate about our brand, and strategic in their content creation and the platform made it easy to brief creators, review content, and track performance.״
Name Surname
Position, Company name
“Our social strategy has always been around content, and a lot of it. Popular Pays was the answer we were looking for when it came to our content needs. They have allowed us to build a library of on-brand and engaging assets that we can use across our social platforms and other marketing channels."
Carly McCoy
Social Media Manager
“Popular Pays provides an effective and efficient solution to generate engaging content and strong results. We relied on Popular Pays workflow to produce more than 200 pieces of content that garnered impressive results for M&M’S Caramel.
Morgan Quilici
Senior Associate, Client Experience
“The team loves the spot! Client is happy, C suite team is happy. Some people thought we used existing footage from previous commercial shoots (that’s how good some of the influencer’s footage was)."
Alli Martino
Digital Account Manager
״Working with Popular Pays helped us find creators that were skilled, passionate about our brand, and strategic in their content creation and the platform made it easy to brief creators, review content, and track performance.״
Khari Shelton
Producer
