Audience Intelligence: authenticated first-party data to ensure you make smart selections - Popular Pays

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Audience Intelligence: authenticated first-party data to ensure you make smart selections

by Tess Perese | 4 weeks ago

Influencer marketing has always been a complicated tactic.  There are ongoing questions about brand safety, transparency, and impact when investing in influencer partnerships.  Because of this, brands typically use third-party tools to determine if an influencer has a healthy following. Third-party tools rely on scraping, which collects data without the influencers permission that is often unsecure, inaccurate, and ineffective in reducing ad-spend waste.  Not to mention, also inefficient as marketers must evaluate data across disconnected platforms.  

Today we are eliminating the need for third-party tools.  Audience Intelligence, our latest feature, is a proprietary algorithm powered by our Facebook & Pinterest Marketing Partner status that analyzes behaviors of an influencers audience to give a single indicator for brands to understand if their audience is real and healthy. 

How it works:

Influencers receive an indicator of high, medium, or low based on their audience engagement, impression to follower ratio, linked accounts, and campaign completions on platform.  

Why we love it: 

At Popular Pays, we house only the most impactful influencer information all-in-one place, sourced directly from authenticated first-party data.  

Want to learn more about making an impact with your influencer strategy? Get in touch today.   

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