Dyson needed unique pins that met their brand’s modern style to drive performance on Pinterest.
Dyson leveraged the Pop Pays platform to connect with a team of creators hand selected and trained for Pinterest to ideate and build original pins quickly and cost effectively. The brief called for a variety of pins to drive Mother’s Day interest and purchase. The selected creator built 8 originally produced pins within 7 days for Dyson to A/B test.
Click through rate outperformed Pinterest’s vertical benchmark and A/B testing informed creative types that perform best for the Dyson brand to strategically execute future creative briefs.