Case Studies / Frito-Lay

How Frito-Lay created a TV commercial during COVID-19

Frito-Lay is the country’s leading savory snack company that includes brands such as Lay’s, Doritos, Cheetos, Tostitos, and Sun Chips with a mission to be the world’s favorite snack and always within arm’s reach.

company size
Single Buy
Content Creation
campaign type
TV Commercial
content types
6 Weeks
Solutions Used
The team loves the spot! Client is happy, C suite team is happy. Everyone thinks it’s very hardworking for something that was done completely remotely. Some people thought we used existing footage from previous commercial shoots (that’s how good some of the influencer’s footage was).
Allison Martino, Digital Account Manager / Frito-Lay


COVID-19 put traditional production shoots on hold.  With this  Frito-Lay was challenged with shifting their messaging and getting production scheduled to fulfill their media buy for summer.


Frito-Lay leveraged Popular Pays’ distributed network of creators & their software platform to produce a TV spot in less time, at a fraction of the cost, and with more footage to be able to test than traditional production previously provided.   

“Even as the world gets back to normal and we go back to some of the processes of before, I would say we’re never going to go back to the old traditional ways because we’ve learned how to unlock something we didn’t have before.  The authenticity, the organic nature, and the agility and speed. We definitely want that moving forward.”

Marissa Solis, SVP of core brands, partnerships, and media / Frito-Lay



decrease in production time

Frito-Lay’s normal TV production timeline typically takes 12-16 weeks.  Using the Popular Pays platform, Frito-Lay was able to go from concept to live on air in six weeks. 


cost reduction

Using creators and software, Frito-Lay saved 30% of their typical costs to produce a standard spot via a production agency. 

“Cheaper than what we traditionally would have done with a normal shoot.”

Chris Bellinger, VP of creative and digital / Frito-Lay


piece of content per creator

Frito-Lay successfully selected and collaborated with 25 unique creator partners totaling 118 video assets.   

    96.36                              122                                       22%

attention score                           attention index                      above average attention index

From concept to commercial

“Both from a business standpoint as well as impressions and engagement, it did extremely well.  Better than the year before when we had a traditional campaign that, again, we spent a lot of time planning and creating. This was completely different.”

Marissa Solis, SVP of core brands, partnerships, and media / Frito-Lay

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