How Frito-Lay created a TV commercial during COVID-19 | Popular Pays

Case Studies / Frito-Lay

How Frito-Lay created a TV commercial during COVID-19

Frito-Lay is the country’s leading savory snack company that includes brands such as Lay’s, Doritos, Cheetos, Tostitos, and Sun Chips with a mission to be the world’s favorite snack and always within arm’s reach.

Industry
CPG
company size
Large
plan
Single Buy
strategy
Content Creation
campaign type
TV Commercial
content types
Video
duration
6 Weeks
Solutions Used
collaborate
The team loves the spot! Client is happy, C suite team is happy. Everyone thinks it’s very hardworking for something that was done completely remotely. Some people thought we used existing footage from previous commercial shoots (that’s how good some of the influencer’s footage was).
Allison Martino, Digital Account Manager / Frito-Lay

Challenge

COVID-19 put traditional production shoots on hold.  With this  Frito-Lay was challenged with shifting their messaging and getting production scheduled to fulfill their media buy for summer.

Solution

Frito-Lay leveraged Popular Pays’ distributed network of creators & their software platform to produce a TV spot in less time, at a fraction of the cost, and with more footage to be able to test than traditional production previously provided.   

Results

50%

decrease in production time

Frito-Lay’s normal TV production timeline typically takes 12-16 weeks.  Using the Popular Pays platform, Frito-Lay was able to go from concept to live on air in six weeks. 

1/3

cost reduction

Using creators and software, Frito-Lay saved 30% of their typical costs to produce a standard spot via a production agency. 

5x

piece of content per creator

Frito-Lay successfully selected and collaborated with 25 unique creator partners totaling 118 video assets.   

    96.36                              122                                       22%

attention score                           attention index                      above average attention index

From concept to commercial

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