COVID-19 put traditional production shoots on hold. With this Frito-Lay was challenged with shifting their messaging and getting production scheduled to fulfill their media buy for summer.
Frito-Lay leveraged Popular Pays’ distributed network of creators & their software platform to produce a TV spot in less time, at a fraction of the cost, and with more footage to be able to test than traditional production previously provided.
decrease in production time
Frito-Lay’s normal TV production timeline typically takes 12-16 weeks. Using the Popular Pays platform, Frito-Lay was able to go from concept to live on air in six weeks.
Using creators and software, Frito-Lay saved 30% of their typical costs to produce a standard spot via a production agency.
piece of content per creator
Frito-Lay successfully selected and collaborated with 25 unique creator partners totaling 118 video assets.
96.36 122 22%
attention score attention index above average attention index
From concept to commercial