Case Studies / SKINNYPOP POPCORN

How SkinnyPop Used 30 different creators to diversify their content outputs

Made with premium popcorn kernel, sunflower oil and the perfect amount of salt, Skinny Pop is a healthy, but just as tasty, alternative to your movie theater popcorn.

Industry
Food/Beverage
company size
Small
strategy
Influencer Marketing
network
Solutions Used
connect
collaborate
track
30
CREATOR PARTNERSHIPS
2,918,936
CREATOR FOLLOWINGS
90
PIECES OF CONTENT

Challenge

SkinnyPop wanted to emphasize the versatility of their product by highlighting a variety of perspectives on how, when, and why people love SkinnyPop.

Solution

Skinny Pop’s ask attracted a myriad of creators from the Pop Pays community, arming Skinny Pop with plenty of unique points of view to showcase the different selling points of their product.

Result

Creators generated a variety of content representing the different ways SkinnyPop fits into their lives and how it can fit into their audiences.

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