Challenge
TCF Bank wanted to use paid social ads on Facebook and Instagram to drive site traffic and increase consideration. To support their paid strategy, they needed to develop a library of mobile-optimized creative that fit each platform spec
Solution
TCF Bank used the Popular Pays platform to partner with an editor to turn their existing static assets into mobile-optimized cinemagraphs in 3 days.
Results
Mobile-optimized cinemagraphs from Popular Pays delivered an 86% more efficient cost per site visit compared to static creative.