Popular Pays | Influencer Marketing Made Easy

You set the goals, we handle
everything else

Premium service with cutting-edge tech to drive results

Our 360° agency approach, powered by AI, streamlines everything from creator matching to performance tracking, ensuring you achieve brand lift, engagement, and sales.

Perfect creator matching - with receipts

Say goodbye to endless scrolling. Our network of 160K+ vetted creators quickly matches your brand, audience, and industry, delivering captivating content with real impact and measurable results.

Expert campaign strategists

We handle everything from ideation to campaign management and performance optimization. Our top influencer agency strategists craft bold, creative campaigns tailored to your goals, creating unforgettable experiences and delivering results.

Fresh content, always on tap

Always have a constant stream of authentic, on-brand content across every channel. Every piece we create aligns with your brand values, resonates with your audience, and drives results—without draining resources.

Join thousands of marketers enjoying their 3 pm coffee... at actually 3 pm

Let's talk

Marketing Managers

Digital Media Managers

Brand Managers

Social Media Managers

Content Strategists

Love working with Popular Pays

“The team loves the spot! Client is happy, C suite team is happy. Some people thought we used existing footage from previous commercial shoots (that’s how good some of the influencer’s footage was)."

Alli Martino

Digital Account Manager

“Popular Pays provides an effective and efficient solution to generate engaging content and strong results. We relied on Popular Pays workflow to produce more than 200 pieces of content that garnered impressive results for M&M’S Caramel.

Morgan Quilici

Senior Associate, Client Experience

“Our social strategy has always been around content, and a lot of it. Popular Pays was the answer we were looking for when it came to our content needs. They have allowed us to build a library of on-brand and engaging assets that we can use across our social platforms and other marketing channels."

Carly McCoy

Social Media Manager

״Working with Popular Pays helped us find creators that were skilled, passionate about our brand, and strategic in their content creation and the platform made it easy to brief creators, review content, and track performance.״

Khari Shelton

Producer

Campaign Spotlight

"...Popular Pays helped make this opportunity turn key and a success in the face of tight timelines. The collaboration across teams was second to none."

Chris Bellinger

Chief Creative Officer, PepsiCo Foods US

9.6M

total impressions

50x

ROAS

47%

Overall sales from new-to-brand shoppers

Meet our experts

Melanie J.

Customer Success Manager

"I’m passionate about helping brands bring big ideas to life with the perfect creators. Seeing that content captivate audiences and drive success is incredibly rewarding!"

Melanie J.

Customer Success Manager

Emma J.

Customer Success Manager

"I’m passionate about teaming up with brands and creators to craft impactful, versatile content that aligns with a brand’s vision and resonates across platforms."

Emma J.

Customer Success Manager

Monica M.

Creative Strategy Lead

“I love guiding brands from concept to campaign, starting with understanding the influencer landscape and crafting a strategy aligned with their vision. Seeing it all come together is incredibly rewarding.”

Monica M.

Creative Strategy Lead

Tyler C.

Client Partner

"I enjoy the creative process that takes place between a brand a creator and how often a brand's expectations are vastly exceeded by the content they receive"