Elise Armitage is the writer behind What The Fab, a travel + lifestyle blog based in California, founded in 2012. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched the What The Fab Podcast, where she shares tangible life + biz tips to help her listeners live their best lives and make more money online, as well as her SEO course Six-Figure SEO, where she teachers bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, and Real Simple, Elise is a firm believer that you can be of both substance and style.