Special offer for “Today in Digital Marketing” podcast listeners:
Supercharge Your Brand — Get 20% Off and Achieve Real Results
Trusted by brands like Amazon, Adidas, and Kraft Heinz, we help businesses find and collaborate with top digital creators to deliver measurable results.
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Seamless collaboration with influencers & creators, all in one place
Create engaging content for any platform
Personalized Creator Matching
Discover the perfect match for your brand. Find ideal creators or influencers that will elevate your business, your way.
Together we’ll tailor your search using filters such as industry, platform, asset type, location, and more. Then, easily review the creator’s profile, previous content, ads and posts, and dive into their engagement metrics, to have the utmost confidence in your collaboration.
Define Your Content Strategy
Our experienced strategists work closely with you to understand your campaign objectives, target audience, and brand voice.
We’ll then develop a comprehensive content plan aligned with your business goals, making your campaigns work for you.
In-Depth Analytics and Optimization
Our team continuously monitors campaign performance, providing regular reports and data-driven insights. We proactively optimize to exceed your KPIs.
Want to boost your campaign or try something different? Request additional content on the fly!
Popular Pays FAQ’s
Our full-service platform is designed for businesses that want to leverage creator campaigns effectively while saving time, resources & gaining expertise. By partnering with us, you get the benefits of creator marketing with none of the hassle. You set the objectives, and we deliver results, allowing you to efficiently scale your marketing efforts with expert guidance every step of the way.
The outcome of your campaign is aligned with the goal you set. So whether you’re looking to do a product launch, increase engagement, or just scale your content efforts, our platform can help you do just that.
As soon as you sign up, together with your dedicated account manager you can explore the platform and start reviewing creator profiles and portfolios. Once you have decided on a campaign & outcomes, together with your CSM or AM, you’ll create a brief and campaign goals & be able to go ahead and start collaborating with your chosen creators.
With over 160,000 creators and influencers, we truly have someone for every brand. Ranging from micro- to macro-influencers, you’ll be able to collaborate for your brand’s perfect match. From content creation to influencer campaigns, and even AI and videos, our creators and influencers are well versed in creating any type of content that works in any placement you need.
Is this platform suited for my brand? Popular Pays is suitable for any brand in any industry, and can work with just about any budget. You set the goals, pick the creators and influencers, and approve the content, which means you’re in full control.
On average, clients see a 30% increase in engagement and measurable revenue growth within three months of using Popular Pays.
We take care of all the details—creator contracts, payments, briefs—so your team can focus on scaling your strategy and hitting targets.
See how the world’s leading brands create great content with us
״Working with Popular Pays helped us find creators that were skilled, passionate about our brand, and strategic in their content creation and the platform made it easy to brief creators, review content, and track performance.״
Name Surname
Position, Company name
“Our social strategy has always been around content, and a lot of it. Popular Pays was the answer we were looking for when it came to our content needs. They have allowed us to build a library of on-brand and engaging assets that we can use across our social platforms and other marketing channels."
Carly McCoy
Social Media Manager
“Popular Pays provides an effective and efficient solution to generate engaging content and strong results. We relied on Popular Pays workflow to produce more than 200 pieces of content that garnered impressive results for M&M’S Caramel.
Morgan Quilici
Senior Associate, Client Experience
“The team loves the spot! Client is happy, C suite team is happy. Some people thought we used existing footage from previous commercial shoots (that’s how good some of the influencer’s footage was)."
Alli Martino
Digital Account Manager
״Working with Popular Pays helped us find creators that were skilled, passionate about our brand, and strategic in their content creation and the platform made it easy to brief creators, review content, and track performance.״
Khari Shelton
Producer
