TikTok Now on Popular Pays: Access the Fastest Growing Community of TikTok Influencers and Creators

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TikTok is here and the time is now!

by Aana Leech | 2 months ago

Want to partner with TikTok Influencers, but don’t know where to look? Itching to launch your brand’s TikTok channel, but don’t know how to start building TikTok content? Boy, do we have the announcement for you. TikTok is now a supported network on Pop Pays!

Here’s the 15 second scoop.

Popular Pays has the fastest growing TikTok creator community, we’re adding about a 1,000 per month. What’s most exciting is the engagement we’re seeing from our community, it’s holding steady with an average engagement rate of 15% even as we’re growing! Our end-to-end tech integration makes connecting, collaborating, and tracking your work with TikTok influencers and creators fast and super efficient. Start generating awareness for your brand with influencers and quickly build a library of TikTok content for your brand’s channel with Pop Pays.

Have time to learn more? You may think that it’s too early to get in the TikTok game, but we’re here to convince you the time is now! Your brand needs to be on TikTok.

Here are some of the reasons why we’re all about it and how the Pop Pays platform makes it easy.

Content, content, content 

Compared to organic content on other social platforms, early tests indicate that TikTok content lives longer, is more shareable and more engaging. So if you’re turning to social to drive organic awareness for your brand, the biggest bang for your buck is going to be TikTok. The platform hangs its hat on the fact that it’s built on a true content graph. The company claims that average reach for a post is 118% – the 18% coming from discovery & consumption by non-followers. From early campaigns on the Pop Pays platform, we’ve seen that content only gains steam as it lives on the platform. In some instances, seeing a 50% increase from month to month in shares and 36% increase in views. Net-net, if you’re simply creating TikTok content people are going to see it, if you’re creating good, shareable and engaging TikTok content – lots of people are going to see it.

If we were you: 

  1. Search for and connect with Pop Pays TikTok creators to produce a small and varied library of TikTok content to launch your brand’s TikTok channel. Track the performance of each content format in your Brand Hub to learn what gets the most engagement for your brand. Then double down on the format that resonates the most with audiences on TikTok.
  2. When selecting creators and influencers, pay attention to their content performance. We show a snapshot of this metric on their profile and across their work with you to track content performance over time.  Increase the chances that your content takes flight, by opting for partnerships with TikTok influencers and creators that have seen success creating highly engaging and long-lasting TikTok content.

Influence is everywhere

As of this post’s publication, reports are that TikTok has over 2 billion downloads, with 315 million downloads in Q2 alone.  The increase in the number of users on TikTok should be of interest to brands for a couple of reasons. First, TikTok influencers are not like influencers on other networks, in fact, anyone can be an influencer. A combination of the platform’s content graph and native video tools puts the next viral video at literally anyone’s fingertips. Your access to TikTok influencers just grew exponentially. Another contributing factor to this phenomenon is trends. Trends on TikTok take off overnight. Quickly engaging TikTok influencers or creators to post or create content that aligns with a trend is low effort, high reward. There may already be trends on TikTok that mention or use your brand.

If we were you: 

  1. Search and discover TikTok influencers from the fastest growing community of TikTokers. Add them to your My Creators list. Send them targeted TikTok briefs for fast activation.
  2. When a trend starts to take off on TikTok that aligns with your brand’s purpose, use Threads to work 1-1 with a TikTok influencer. Quickly create content to take advantage of different challenges that are trending on the app.

The opportunity to make an impact on TikTok is as big as it is ever going to be. Highly visible content, widespread influence, and a low barrier to entry make TikTok the platform with a lot to gain and little to lose. Today we support TikTok as a network on Pop Pays. Tomorrow we want to provide you, our customers, with insights specifically catered to TikTok, help you find TikTok creators on and off of our platform and provide you with vetting tools to make sure that your TikTok partners live up to your brand’s safety requirements. Hear more on what works from TikTok influencer Josh Killacky.

Ready to create content worth sharing? Let’s chat. 

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