adidas wanted to create content that showcased the many styles of the adidas Stan Smith Original. They wanted content to highlight that the shoe can be worn by everyone and anyone. adidas was seeking creators who would incorporate creativity and individuality in styling the shoe.
The Pop Pays brief allowed adidas to specify the brand’s inspirations and vision to ensure creators understood the creative task of the campaign. adidas leveraged two strong creators from the Pinterest creator network to communicate the idea that Stan Smith shoes are for everyone and anyone.
adidas was able to successfully source Pinterest creators through Pop Pays and work with them to create in spec content optimized for the Pinterest platform. Overall, the creative from the campaign resonated extremely well on Pinterest with higher than benchmark CTRs and save rates.