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Industry
Home Appliances
company size
Large
plan
Single Buy
strategy
Influencer Marketing
campaign type
Event
network
content types
Duration
solutions used
Connect
Collaborate
Track
8
Creator Partnerships
2.6M
Creator Followings
33
Pieces of Content
Challenge
Give modern luxury enthusiast a front row seat to the launch of JennAir's bold new identity. JennAir launched The Bound By Nothing™ ethos via influencer partnerships live at the Architectural Digest Design Show.
Solution
JennAir leveraged Popular Pays software to match with creators to share luxe content featuring JennAir appliances at live events.
Results
- Drove awareness of JennAir rebrand across a total audience of 2.6 mm followers reached on Instagram.
- Sourced and activated creators to build content at live events within a 48 hour turnaround.
- Established a 33+ piece content library to support JennAir’s revamp.
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