How Olly Tested TikTok

Olly creates powerful combinations of vitamins, minerals, and real foods so you can be your best self. Bite-sized gummy goodness to help you stay HAPPY INSIDE OUT.

1
min read
Olly
Industry
Healthcare
company size
Medium
plan
Suite
strategy
campaign type
Brand Awareness
network
content types
TikTok Videos
Duration
1 Month
solutions used
Connect
Collaborate
Track
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PopPays made kicking off an influencer campaign on a whole new channel seamless for our brand. We were able to reach a new target audience, generate a lot of video views for our brand and now have access to content that we can share not only on TikTok but on other platforms as well.

Carly McCoy, Social Media Manager, Olly Vitamins

Challenge

Curious about understanding how to engage with their audience in a new way, Olly was interested in testing content on TikTok.   New to TikTok, Olly needed a trusted partner to help them find the right TikTok creatives, efficiently produce TikTok content and easily track TikTok analytics.  

Solution

With Popular Pays’s recent TikTok integration and expertise in the ever-changing social industry, Olly set themselves up for success.  Olly used the Pop Pays platform to source the right TikTok creatives, develop their TikTok assets, track performance, and even repurpose the content across other social channels.   

Results

TikTok Integration

The Pop Pays TikTok integration made it a for Olly to test the new platform without having to execute any operations manually.

  • Pop Pays TikTok Search 
  • Campaign Workflow
  • TikTok Analytics 

13 Creative Concepts 

Olly received 13 unique creative concepts in line with popular TikTok styles, like trends or challenges. 

1M+ Total video views

Olly’s TikTok content received over 1 million video views combined 

18.5% Average engagement rate 

As a newer brand to test TikTok Olly garnered an above average engagement with their campaign 

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