How Samsung activated international brand ambassadors for a product launch

Samsung is a multinational electronics company, aiming to provide the world with richer digital experiences through innovative technology.

1
min read
Samsung
Industry
Electronics, Hardware
company size
Large
plan
Single Buy
strategy
Influencer Marketing
campaign type
Brand Ambassador
network
content types
Duration
solutions used
Connect
Collaborate
Track
Book a demo
27
Creator Partnerships
19,665,402
Creator Followings
166
Pieces of Content

Challenge

Interested in promoting their new frame TV, Samsung wanted to establish relationships with a handful of international creators to advocate and develop unique content for their product over a four month time frame.

Solution

The Pop Pays platform easily allowed Samsung to source 27 international creator partnerships and track each creator’s progress to ensure participants posted one piece of content each month.

Result

Activated a brand ambassador campaign, generating consistent evergreen content over a four month timeframe.

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