How Samsung activated international brand ambassadors for a product launch

Challenge

Interested in promoting their new frame TV, Samsung wanted to establish relationships with a handful of international creators to advocate and develop unique content for their product over a four month time frame.

Solution

The Pop Pays platform easily allowed Samsung to source 27 international creator partnerships and track each creator’s progress to ensure participants posted one piece of content each month.

Result

Activated a brand ambassador campaign, generating consistent evergreen content over a four month timeframe.