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Case Studies / CEHE, Center for Excellence in Higher Education

How CEHE refreshed their existing creative assets with Pop Pays

The Center for Excellence in Higher Education (CEHE) takes a nonprofit approach to improving student lives through higher education. With many nontraditional students striving for a degree while juggling work and family, CEHE colleges specialize in helping students fit their degree programs into their busy lives.

Industry
Education
company size
Small
strategy
Content Creation
campaign type
Editing
content types
Video
duration
7 Business Days
Solutions Used
connect
collaborate
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Challenge

CEHE needed to refresh their existing creative assets to drive down cost per lead with mobile-optimized video content.

Solution

CEHE used the Popular Pays platform to partner with an editor to turn their existing static assets into high performing video content for use on Facebook and Instagram.

Results

Mobile-optimized content from Popular Pays out performed CEHE’s historical creative by generating 2,000+ leads and reducing cost per lead by 29%, providing the brand with the most cost-efficient leads to date.

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