As part of a licensing relationship with Girl Scouts of the USA®, Dunkin’ Donuts delivered the delicious taste of Girl Scout Cookies™ inspired flavors in its signature coffee and beverages for the first time this past Spring.
Pop Pays was able to provide us with unique creative solutions tailored to our needs for the launch of the Girl Scouts Cookie Inspired Coffee Flavors campaign. We felt they did an excellent job managing the coordination with the creator leading up to the campaign, and their dashboard platform allowed for a seamless and streamlined creative review process.Jackie O’Leary, Manager, Digital & Social Media at Dunkin’ Brands
Dunkin’ Donuts needed original static pins and a “talking pin” video to announce their licensing relationship between Dunkin’ Donuts and Girl Scouts of the USA®.
Dunkin’ deployed a creative brief on the Popular Pays platform to connect with creators that could concept and create original pins showcasing theme parties and DIY.
Engagement rate from the talking pin video saw a 25% increase to the standard pins.
