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Case Studies / JennAir

How JennAir Activated influencers for a live event

JennAir, an innovative luxury appliance brand, relaunched the new brand during the Architectural Digest Design Show.

Industry
Home Appliances
company size
Large
plan
Single Buy
strategy
Influencer Marketing
campaign type
Event
network
Solutions Used
connect
collaborate
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8
Creator Partnerships
2.6mm
Creator Followings
33
Pieces of Content
Popular Pays has been an invaluable tool to source cost-effective, high-quality social-first content from the strongest micro-influencers in the space. The self-service tool gives our team full liberty in curating the right team of creators, while streamlining the typically tedious logistics of influencer management. Pop Pays is our go-to for social influencer campaigns, and we feel incredibly supported by our account team.
Trevor - Assoc. Director, Social Strategy @ Digitas

Challenge

Give modern luxury enthusiast a front row seat to the launch of JennAir’s bold new identity. JennAir launched The Bound By Nothing™ ethos via influencer partnerships live at the Architectural Digest Design Show.  

Solution

JennAir leveraged Popular Pays software to match with creators to share luxe content featuring  JennAir appliances at live events.

Results

  • Drove awareness of JennAir rebrand across a total audience of 2.6 mm followers reached on Instagram.
  • Sourced and activated creators to build content at live events within a 48 hour turnaround.
  • Established a 33+ piece content library to support JennAir’s revamp.

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