Give modern luxury enthusiast a front row seat to the launch of JennAir’s bold new identity. JennAir launched The Bound By Nothing™ ethos via influencer partnerships live at the Architectural Digest Design Show.
JennAir leveraged Popular Pays software to match with creators to share luxe content featuring JennAir appliances at live events.
- Drove awareness of JennAir rebrand across a total audience of 2.6 mm followers reached on Instagram.
- Sourced and activated creators to build content at live events within a 48 hour turnaround.
- Established a 33+ piece content library to support JennAir’s revamp.