Kettle & Fire wanted to increase brand awareness and online product sales. To better understand what works best for boosting online sales, Kettle & Fire decided to assess video ads of differing lengths.
Kettle & Fire used the Popular Pays platform to partner with an editor to create mobile-optimized content. Assets included videos at 0:15s, 0:30s, and 0:60s to test against each other.
Mobile-optimized content from Popular Pays gave Kettle & Fire 1.5X higher sales conversions using short versus long video, 1.5X higher lift in purchase consideration using short versus long video, and a 14-point lift in brand awareness.