Challenge
M&M’S was looking for a streamlined way to produce highly engaging graphic content at scale with fresh content throughout the entire first year of the M&M’S Caramel product launch.
Solution
Popular Pays platform connected M&M’S with over 60 design-centric content creators, provided customizable briefs for seasonal content needs and managed workflow to produce over 200 total assets.
Result
M&M’s effectively managed 70 creator partnerships through the Pop Pays platform to develop a diverse library of content for the brand to use throughout the first year product launch