.svg)
Industry
Technology
company size
Small
plan
strategy
Content Creation
campaign type
Editing
network
content types
Videos
Duration
3 Business Days
solutions used
Connect
Collaborate
Track
Popular Pays took OurPact’s list of goals to their network of editors and within a couple of days, they delivered fresh, new creative.The team went above and beyond to ensure content was ready for successful, prime time and dynamic placement on Facebook and Instagram.
Nick Warner, Vice President of Marketing/Eturi
Challenge
OurPact wanted to test and explore the impact of running paid ads on Facebook and Instagram with a limited investment.
Solution
OurPact used the Popular Pays platform to partner with an editor to create mobile-optimized content. By leveraging existing assets, OurPact was able to save time and money, all while extending the life of their creative assets.
Results
Mobile-optimized content from Popular Pays lowered OurPact’s cost per install by 20% on average and received relevance scores of 9 and 10 for each ad on Instagram and Facebook.
No items found.
