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How OurPact created mobile-optimized content with Pop Pays

OurPact is much more than a parental control app. It’s the catch-all family locator and screen time management solution you’ve been waiting for.

Industry
Technology
company size
Small
strategy
Content Creation
campaign type
Editing
content types
Video
duration
3 Business Days
Solutions Used
connect
collaborate
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Popular Pays took OurPact’s list of goals to their network of editors and within a couple of days, they delivered fresh, new creative.The team went above and beyond to ensure content was ready for successful, prime time and dynamic placement on Facebook and Instagram.
Nick Warner, Vice President of Marketing/Eturi

Challenge

OurPact wanted to test and explore the impact of running paid ads on Facebook and Instagram with a limited investment.

Solution

OurPact used the Popular Pays platform to partner with an editor to create mobile-optimized content. By leveraging existing assets, OurPact was able to save time and money, all while extending the life of their creative assets.

Results

Mobile-optimized content from Popular Pays lowered OurPact’s cost per install by 20% on average and received relevance scores of 9 and 10 for each ad on Instagram and Facebook.

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