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Case Studies / Giuliana Prosecco

Giuliana Prosecco is a fresh take on classic Italy. This DOC sparkling wine is inspired by Giuliana Rancic, a popular TV host, designer, best-selling author, and mom. Giuliana Prosecco epitomizes affordable luxury, superbly crafted in one of Italy’s premier wine growing regions and brought to consumers at an accessible price point so they may enjoy sparkling elegance during whatever moments life brings.

Industry
Food/Beverage
company size
Medium
strategy
Influencer Marketing
campaign type
Instagram Campaign (Feed, Reel, Story) | 2 Campaigns
network
content types
Static and video
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I’ve used Popular Pays for three campaigns now and am continuously blown away by how easy and seamless the entire process is. From finding the perfect influencer to creating engaging content that fits perfectly into our social media strategy, Popular Pays made it a breeze to collaborate and create impactful content that resonated with my audience. I highly recommend this platform to anyone looking to streamline their influencer marketing strategy and take their brand to the next level. Popular Pays makes social media fun like it should be!
Erin Dolan, Brand Manager - Terlato Wine Group

Challenge

Giuliana Prosecco was looking for a fresh way to activate influencers and manage campaigns to create brand awareness and gain content to repurpose.

Solution

After only hours of launching a brief on Popular Pays, Giuliana Prosecco had tens of creator applications that fit their chic, lifestyle creator type and who were LDA compliant. Popular Pays LDA compliant feature makes sourcing and vetting creators that easy. With content that showcased their brand style, the team used paid amplification to target their ideal audience gaining over 4.2M impressions for organic and paid amplification.

Results

13 Influencer Partnerships
40 Assets to Repurpose
8.1% Average Engagement Rate Based on Impressions
4.2M Paid and Organic Impressions

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