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I’ve used Popular Pays for three campaigns now and am continuously blown away by how easy and seamless the entire process is. From finding the perfect influencer to creating engaging content that fits perfectly into our social media strategy, Popular Pays made it a breeze to collaborate and create impactful content that resonated with my audience. I highly recommend this platform to anyone looking to streamline their influencer marketing strategy and take their brand to the next level. Popular Pays makes social media fun like it should be!
Erin Dolan, Brand Manager - Terlato Wine Group
Challenge
Giuliana Prosecco was looking for a fresh way to activate influencers and manage campaigns to create brand awareness and gain content to repurpose.
Solution
After only hours of launching a brief on Popular Pays, Giuliana Prosecco had tens of creator applications that fit their chic, lifestyle creator type and who were LDA compliant. Popular Pays LDA compliant feature makes sourcing and vetting creators that easy. With content that showcased their brand style, the team used paid amplification to target their ideal audience gaining over 4.2M impressions for organic and paid amplification.
Results
13 Influencer Partnerships
40 Assets to Repurpose
8.1% Average Engagement Rate Based on Impressions
4.2M Paid and Organic Impressions
