Giuliana Prosecco was looking for a fresh way to activate influencers and manage campaigns to create brand awareness and gain content to repurpose.
After only hours of launching a brief on Popular Pays, Giuliana Prosecco had tens of creator applications that fit their chic, lifestyle creator type and who were LDA compliant. Popular Pays LDA compliant feature makes sourcing and vetting creators that easy. With content that showcased their brand style, the team used paid amplification to target their ideal audience gaining over 4.2M impressions for organic and paid amplification.
13 Influencer Partnerships
40 Assets to Repurpose
8.1% Average Engagement Rate Based on Impressions
4.2M Paid and Organic Impressions