Influencer Marketing Influencer Marketing 101

The Breakdown: Content Creators vs Influencers

What exactly makes a content creator and what makes an influencer? Can you be both at the same […]

Influencer Marketing Influencer Examples

Spotlight: New York City Influencers

Looking for influencers in the big apple? Here are 10 you should follow. In 2020 it’s rare to […]

Influencer Marketing Influencer Examples

Spotlight: Los Angeles Influencers

Influencers are an excellent component for many marketing programs.  When it comes to sourcing local influencers, especially in […]

Influencer Marketing Influencer Marketing 101

What is an Influencer?

It all began with everyday people, consumers like us. We would hear of a new product or offering […]

Influencer Marketing Influencer Strategy

Your 2020 Influencer Marketing Strategy

Here at Pop Pays HQ, our customers are constantly asking us to show them better data around the […]

Influencer Marketing Influencer Marketing 101

Top 10 Influencer Marketing Best Practices

It’s no secret that influencer marketing has evolved, but it’s extremely important to revisit the fundamental basics. We’ve […]

Influencer Marketing Influencer Marketing 101

The Benefits of Influencer Marketing for Brands

Influencer marketing isn’t new news, but it is constantly evolving, which leaves some brands wondering how to best […]

Thought Leadership Influencer Strategy

Fake Followers are Real and Here's How to Deal with Them

Authenticity in Influencer Marketing has been a big story this week. We first heard from Unilever’s CMO, Keith […]

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