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The Benefits of Influencer Marketing for Brands

by Monica Makropoulos | 4 years ago

Influencer marketing isn’t new news, but it is constantly evolving, which leaves some brands wondering how to best activate them. Leveraging influencers allows advertisers to connect with audiences in ways that are more natural and relatable, and the proof is in the pudding. 41% of consumers say they find at least one new brand or product from an influencer weekly, and 24% saying they did so daily.

Photo courtesy of Erin Summer for Nature Made

What is influencer marketing?

Influencer marketing is taking what we know as a celebrity endorsement and putting it in the hands of a modern day social media mogul. Unlike celebrities, influencers can be anywhere, and anyone. What makes them influential is not their following, but their ability to influence the perception of others.

Recommended Reading: How Much Does Influencer Marketing Cost?

How We’ve Seen Influencer Marketing Evolve

Consumers on social media are making decisions and forming opinions quickly. Influencer content helps brands form a strong connection with consumers and brings trust to a brand’s audience.

Photo courtesy of Grace Silla for Delta Airlines

Tapping into Influencers

Popular Pays’ talented community of content creators are trained on industry best practices and trends. Tap into those who specialize in: photography, videography, creating branded content, editing existing assets for all social placements and more.

We’re here to help make your influencer marketing campaigns a success! Contact [email protected] to discuss options.



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