Content Creators vs Influencers | Popular Pays

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The Breakdown: Content Creators vs Influencers

by Kayla Mueller | 2 years ago

What exactly makes a content creator and what makes an influencer? Can you be both at the same time? Which one should my brand hire for an activation? What are the requirements for each?

Our community of creators range from expert content creators to a variety of talented influencers. People toss around the terms often, but let’s dive into what it really means to be a content creator compared to an influencer. While they have their differences, there are significant commonalities.

Content creators generally are:

Recommended Reading: Social Media Content Creation: Best Practices & Tools to Raise Engagement

Influencers generally are:

 

Recommended Reading: What Is a Micro-Influencer? 7 Benefits They Offer Your Brand (+ Examples)

 

Both:

In summary, although there are specific distinctions there are many things that content creators and influencers have in common. The main difference does not necessarily lie in who they are or what they do, but rather how brands decide to engage with them. At Popular Pays, we pay high respect to both categories and are humbled to be a part of the ever-changing landscape.

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