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The Popular Pays Blog

Read up on influencer tips, social media best practices, and the future of content production.

Influencer Marketing

10 Influencer Marketing Tips for a Successful Campaign

When 90% of marketing agencies, brands, and professionals say they believe influencer marketing is an effective form of […]

Influencer Marketing

25 Fitness Influencers Your Brand Should Know About [From Instagram to YouTube]

The value of influencers has exploded in the past several years. By the end of this year, influencer […]

Influencer Marketing

Influencer Marketing Contracts: What to Include and Best Practices

Working with influencers on your brand’s marketing campaigns can be extremely beneficial for business, but when you’re first […]

Influencer Marketing

B2B Influencer Marketing: Your 2021 Guide To Success [+ 3 Examples]

One universal truth in marketing is that people trust their peers more than they trust a brand. That’s […]

Influencer Marketing

The 30 Best Influencer Marketing Platforms [2021]

As the retail and eCommerce landscape continues to evolve, brands in all industries are turning to influencer marketing. […]

Influencer Marketing Influencer Strategy

How To Measure the Return on Investment (ROI) of Your Influencer Marketing Campaigns

We live in the age of influencer marketing where big and small brands leverage influencers to achieve their […]

Influencer Marketing

6 Examples of Brands Working With Micro-Influencers That Paid Off

In the growing universe of influencers, finding the right one for your brand can be a challenge. As […]

Influencer Marketing Influencer Strategy

How To Find Micro-Influencers for Your Next Marketing Campaign

Micro-influencers offer an excellent opportunity for brands to connect with their target audience and build trust while promoting […]

Influencer Marketing Influencer Examples

13 Types of Influencers Your Brand Should Activate in 2021 (With Examples)

Influencer marketing has emerged as the hottest talking point of digital marketing in recent years and is now […]

Producing Content Thought Leadership Digital Strategy

How to Stay Agile in Advertising: Create, Share, Learn

Agile Advertising will usher in the next era of advertising, where brands can put a test and learn […]

Digital Marketing Digital Strategy

GIF Marketing: How To Use GIFs To Make a Memorable Brand Experience

GIFs: Think they’re newbies on the digital media block? Think again.  Animated GIFs have been around for over […]

Pinterest Influencer & Creator Community

Pinterest Pro: Elizabeth Reyes

Elizabeth has been a storyteller throughout her entire career. In school, she studied communications and photography and after […]

Influencer Marketing Influencer Marketing 101

What Is a Micro-Influencer? 7 Benefits They Offer Your Brand (+ Examples)

Micro-influencers have proven that they don’t need millions of followers in order to successfully work with your brand […]

Influencer Marketing Social Media Marketing

The Battle of Photos vs. Videos To Boost Social Media Engagement

When it comes to using photos vs. videos for social media marketing, there’s a lot to consider —  […]

Influencer Marketing Influencer Examples

What Is a Travel Influencer? Our Comprehensive Guide for 2021

Travel is slowly returning to normal as the number of people getting vaccinated against COVID-19 rises. While the […]

Social Media Marketing

How To Create a Social Media Content Strategy in 10 Steps To Outshine Your Competitors

Marketers know that social media can be a highly effective channel for reaching out to their online audience. […]

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