The Popular Pays Blog
Read up on influencer tips, social media best practices, and the future of content production.
Influencer Marketing
25 Fitness Influencers Your Brand Should Know About [From Instagram to YouTube]
The value of influencers has exploded in the past several years. By the end of this year, influencer […]
Influencer Marketing
The 30 Best Influencer Marketing Platforms [2021]
As the retail and eCommerce landscape continues to evolve, brands in all industries are turning to influencer marketing. […]
Influencer Marketing Influencer Strategy
How To Measure the Return on Investment (ROI) of Your Influencer Marketing Campaigns
We live in the age of influencer marketing where big and small brands leverage influencers to achieve their […]
Influencer Marketing
6 Examples of Brands Working With Micro-Influencers That Paid Off
In the growing universe of influencers, finding the right one for your brand can be a challenge. As […]
Influencer Marketing Influencer Strategy
How To Find Micro-Influencers for Your Next Marketing Campaign
Micro-influencers offer an excellent opportunity for brands to connect with their target audience and build trust while promoting […]
Influencer Marketing Influencer Examples
13 Types of Influencers Your Brand Should Activate in 2021 (With Examples)
Influencer marketing has emerged as the hottest talking point of digital marketing in recent years and is now […]
Producing Content Thought Leadership Digital Strategy
How to Stay Agile in Advertising: Create, Share, Learn
Agile Advertising will usher in the next era of advertising, where brands can put a test and learn […]
Digital Marketing Digital Strategy
GIF Marketing: How To Use GIFs To Make a Memorable Brand Experience
GIFs: Think they’re newbies on the digital media block? Think again. Animated GIFs have been around for over […]
Pinterest Influencer & Creator Community
Pinterest Pro: Elizabeth Reyes
Elizabeth has been a storyteller throughout her entire career. In school, she studied communications and photography and after […]
Influencer Marketing Influencer Marketing 101
What Is a Micro-Influencer? 7 Benefits They Offer Your Brand (+ Examples)
Micro-influencers have proven that they don’t need millions of followers in order to successfully work with your brand […]
Influencer Marketing Social Media Marketing
The Battle of Photos vs. Videos To Boost Social Media Engagement
When it comes to using photos vs. videos for social media marketing, there’s a lot to consider — […]