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A Guide: How to Navigate the Apple iOS 14 Update

We’re only three months down in 2021 but we’ve already found ourselves saying, what a year for digital! […]


What you Need to Know about The Instagram Algorithm Update

Across various industries, we are recognizing a trending shift and decrease in content exposure, (aka reach, impressions and engagement) as a result of the Instagram algorithm update. Here's an explanation and recommendations for how to react.

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How to Find Instagram Influencers

How do you discover the elusive instagram influencer? Hop on a plane to Tulum, Mexico of course. But seriously, read up on our top 5 tips to finding instagram influencers.

Social Media Marketing Instagram

A Brand’s Guide to Instagram Guides

Instagram Guides are here to change the game and Popular Pays sees unlimited potential with how brands can harness the new feature to grow their business.

Thought Leadership Instagram

Is this the end of "likes" on Instagram?

Instagram, the monthly past-time of 1 billion people, announced this week that they are going to test hiding […]

Social Media Marketing Instagram

3 ways to shop 'til you drop on Instagram

With 500 million users browsing Instagram daily, ever wonder how you can make it easier for them to […]

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