The 30 Best Influencer Marketing Platforms [2021] - Popular Pays

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The 30 Best Influencer Marketing Platforms [2021]

by Meaghan Carroll | 2 days ago

As the retail and eCommerce landscape continues to evolve, brands in all industries are turning to influencer marketing. Influencers have gained the trust of their followers and provide a more personal connection than the next pay-per-click ad or commercial. 

With thousands of influencers on Instagram, YouTube, TikTok, and other platforms, the global influencer marketing market value has dramatically increased to $13.8 billion as of 2021, more than twice what it was in 2019. But choosing the right influencer is a challenge no matter what your product is — and that’s where influencer marketing platforms come in. 

Influencer marketing platforms streamline the relationships between brands and influencers. In addition to helping brands find the right influencers to work with, these platforms help marketers manage, track, scale, and analyze influencer campaigns from inception to completion. 

If you’re thinking about trying an influencer marketing platform, we’re here to help. Check out the 30 top-notch platforms below and consider the pros and cons of each of the following providers. 

1. Popular Pays

Popular Pays (that’s us) is an end-to-end influencer marketing platform that caters to brands of all sizes and industries, from startups and small businesses to established brands like Adidas and Kraft-Heinz. We’re a G2 award winner and our platform is verified on Influencer Marketing Hub. 

Scale up your influencer marketing program with our influencer database of over 60,000 creators on Instagram, Facebook, TikTok, YouTube, and more, and streamline your workflow with our easy influencer messaging, campaign management, and analytics tools. 

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Contact us for a free demo and pricing details for our subscription-style Suite plan or a Single Buy campaign. Both options let you build and manage campaigns, recruit influencers, and get real-time reports, while the subscription plan adds on our influencer discovery and relationship management features. Don’t forget to read our blog for more tips on how to find influencers

2. Upfluence

Upfluence offers both influencer marketing tools and ecommerce software, making it seamless to integrate the two. The platform is largely used by mid-size brands in the food, beauty, and tech spheres with a scattering of large brands and nonprofit clients like Fuze Tea and UNICEF. They also promote their ability to easily integrate with other platforms and manage influencer payments more efficiently than competitors.

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Upfluence doesn’t post their pricing on their website. While they don’t offer a free demo, they do have a free Chrome extension that lets you analyze the performance of influencer profiles

They offer three subscription tiers for getting started and managing influencer campaigns, beginning with the Growth plan, which offers 2 user seats, an influencer dashboard, analytics reports, and more. Only the Scale and Enterprise versions offer the advanced integrations Upfluence is known for.

3. Grin

Grin is an established influencer marketing platform that offers several integration options, in addition to ecommerce solutions. The platform primarily attracts small and mid-size direct-to-consumer brands in a variety of industries like games, apparel, and food. Grin differentiates itself by focusing on influencer quality and fit, rather than transactional product endorsements.

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Grin doesn’t post pricing or subscription tiers on their website, but they do offer a free demo.

4. CreatorIQ

CreatorIQ offers enterprise-grade influencer marketing solutions, partnering with industry leaders like Unilever, Disney, and Mattel. CreatorIQ’s database boasts more than 20 million influencers of varying follower levels, campaign management and forecasting tools, and advanced reporting. 

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CreatorIQ doesn’t post pricing or subscription tiers on their website, but they do offer a free demo.

5. Fourstarzz Media

Fourstarzz Media provides two options managing your influencer campaigns: utilizing their do-it-yourself influencer marketing platform or signing with their full-service influencer marketing agency

The company has compiled info on over 800,000 nano-, micro-, macro-, and celebrity influencers. It also supports brands of all sizes, ranging from small online stores to large brands like BMW and Philips. Both B2C and B2B marketers can take advantage of their influencer database. 

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Fourstarzz Media has extremely transparent pricing at $59 per month (or $44.25 per month if you make an annual commitment). Both plans include an unlimited number of users, searches, tracking sheets, as well as the freedom to cancel at any time. The annual option offers a few extras, such as influencer contract templates and a free expert consultation.

There isn’t a demo, but there are free videos on the site showing how to use the platform. For their full-service influencer marketing services, Fourstarzz Media needs to be contacted directly.

6. Tagger Media

Tagger Media is an award-winning influencer marketing SaaS platform serving over 300,000 brands. The company is known for their global presence and dedication to user privacy, earning them trust among brands, influencers, and agencies. Tagger Media works primarily with global companies like Verizon, Dove, Warner Music Group, and Chase Bank.

Tagger was initially a music recommendation engine that tracked conversations on social media and used it for predictive analytics in recommending new artists to fans of other artists. They evolved to focus on influencer marketing, including social listening tools which businesses can use to find the right influencers and plan their campaigns.

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Tagger Media doesn’t post pricing or subscription tiers on their website, but they do offer a free demo.

7. Creator.co

While Creator.co is a marketplace-style influencer campaign tool, the company also offers a variety of managed marketing services like social media management, ad buys, and managing your influencer campaigns. 

They place more emphasis on influencer-powered ecommerce and ambassadorships rather than specific channel-based campaigns. Full-access plans and higher tiers let you send invites to over 500 million TikTok, YouTube, and Instagram influencers to work with your business. (Their actual official community has about 100,000 creators.)  

They’ve attracted a variety of startups and very small businesses with their free marketplace and basic subscription plans. However, they also have clients like Walmart and Colgate using their managed services. 

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Creator.co offers 3-month subscription plans, with a 15% discount for 12-month plans. The $99 per month affiliate program plan provides basic access to inviting creators to your channels or having them apply to become brand ambassadors while the full access plan is $395 per month and allows brands to retain rights to the content. 

At $995 per month, dedicated campaign specialists will strategize campaigns and recruit influencers on your behalf, and fully-managed plans that include social media and ad management start at $1,995 per month.

In addition to the paid options, brands can apply to Creator.co’s marketplace for free. This is mostly for small brands that have an environmental or social justice focus to get their first sales.

8. AspireIQ

AspireIQ is an enterprise-grade influencer marketing platform that mainly works with large brands like Samsung, Pandora, and Marriott. AspireIQ focuses on helping large brands build community-based marketing by connecting them with influencers and offering tools that foster user-generated content like reviews and social media posts. 

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AspireIQ doesn’t post pricing on their website, but they do offer a free demo. They offer both self-service and premier plans that include managed influencer campaigns.

9. Influencity

Influencity is an AI-powered influencer marketing platform. They work with marketing agencies like IPG and Havas Group as well as internationally recognized brands like Kellogg’s, Johnson & Johnson, and Air France.

What sets Influencity apart is their usage of AI and collaborative filtering compared to the more “human” touch frequently required in influencer searches.

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Influencity has a free 7-day trial and four fixed monthly subscription pricing tiers. Subscriptions can be canceled at any time, and there are discounts for annual options. 

Starter subscriptions are $48 per month, while Basic is $98. The most popular subscription is Professional for $298 per month and Business (enterprise-grade) is $698 per month. What’s more, the Starter and Basic plans only support for Instagram, while Professional and Business include TikTok and YouTube.

Additionally, Influencity lets potential users choose their own features to create a custom monthly fee. “White glove” managed services can also be added on.

10. #paid

#paid is an influencer collaboration tool that caters to small businesses, agencies, and enterprise-grade solutions. #paid works with thousands of small brands in addition to large international brands like IKEA, Coca Cola, and Starbucks.

#paid focuses on connecting influencers to brands with Handraise, a pre-qualifier that enables brands to choose creators who can reach their target market.

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#paid has transparent monthly pricing, with a 10% discount on annual plans. Enterprise is an annual plan only. All tiers have unlimited campaigns and 10-15 handraised creators per campaign, while the Enterprise plan allows businesses to partner with a custom number per campaign. 

Just Content is $269 per month, Grow is $629 per month and adds on two creator whitelisting licenses, and Advanced is $899 per month with 10 licesenses, a customer success manager, and advanced audience demographics

The Enterprise plan is $2,499 per month and unlocks 25 licenses and preferred partner pricing. Plans can also be customized with add-ons, like additional whitelisting licenses or advanced demographics.

11. Mavrck

Mavrck is another award-winning influencer marketing platform giving large businesses the tools to scale their influencer marketing programs and manage campaigns end to end. Mavrck welcomes small brands, but primarily targets multinational brands, such as Netflix, Oreo, and Disney.

Their platform includes all the hallmarks of enterprise-grade influencer software, including access to both micro- and macro-influencers, optimized workflows, payment and compliance tools, and more.

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Mavrck doesn’t post pricing or subscription tiers on their website, but they do offer a free demo.

12. Dovetale

Dovetale is a Shopify-based influencer marketing platform. While they offer enterprise plans for large brands like American Express and Best Buy, they are a popular choice for small and medium businesses that use Shopify for ecommerce. Featured customers include activewear brand Terez and shapewear company Honeylove.

Since Dovetale has a large customer base of small brands, the platform incorporates community management aspects into its usage to automate repetitive tasks and make it easy to track discount and affiliate codes.

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In addition to a free trial, Shopify members can start with a free subscription that offers up to three accounts. The Community Basic plan is $19 per month and Community is $49 per month with the removal of fees for affiliate payments and affiliate sales tracking with Recharge.

The Enterprise plan has more customization and allows brands that don’t have a Shopify store to use Dovetale. You’ll need to contact Dovetale for pricing.

13. Hivency

Hivency is an influencer marketing platform with more than 90,000 micro-influencers and 200,000 nano-influencers reaching 240,000 customers in more than 140 countries. The platform serves over 1,000 brands ranging from mid-tier to large international brands like Kit Kat, L’Oréal, and TF1. 

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Hivency pricing is in euros. Starter plans are €15.000 per year (about $17,427), cover up to one brand and country, and include unlimited users, influencers, social platforms, and products. There’s a 10 campaign limit. 

The Pro plan is €24.000 per year (about $27,885), offers 12 campaigns, and include additional features. Business is €36.000 per year (about $41,834) to unlock the UGC image bank, get a dedicated account manager, unlock 15 campaigns, and more. 

Hivency must be contacted to get a custom quote for the Enterprise plan. 

14. Tribe Dynamics

Tribe Dynamics offers scalable influencer marketing solutions and customizable plans. (Note: Tribe Dynamics was recently acquired by CreatorIQ.) 

While Tribe Dynamics works with well-known beauty and skincare brands like Benefit and Dermalogica, they also have several clients in fashion and apparel plus a specialized arm for earned media and influencer marketing in the financial industry. 

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Tribe Dynamics offers a free trial and three tiers that progressively increases the number of influencers you can access, competitor brands you can monitor, and more. 

The Micro plan is $1,500 per month and shows brands up to 750 influencers. The Established plan is $2,750 per month and increases the reach to 2,500 influencers. Finally, the Powerhouse plan is $4,000 per month and increases the reach to 5,000 influencers. 

15. HypeAuditor

HypeAuditor is a full-stack platform that analyzes YouTube, Twitch, Twitter, TikTok, and Instagram influencers and lets businesses plan comprehensive marketing campaigns around them. 

(They market themselves as having the largest influencer database on the market, with over 20 million active creators, although CreatorIQ and other platforms claim to have larger ones.) Like a handful of other platforms, the company utilizes AI to determine whether an influencer has fake followers

Hype Auditor works with international brands in apparel, cosmetics, and more, including giants like Unilever, Ogilvy, and Dior. 

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Hype Auditor offers pricing in various tiers with add-ons. There is a free version with very limited features that can be upgraded any time, with the Basic version costing $399 per month. 

Add-ons include reporting and discovery APIs, whitelabeling, and sentiment analysis for campaigns. There’s also an enterprise-grade version with premium features available. 

16. Klear

Klear is an influencer marketing platform that essentially functions as an influencer search engine, with more emphasis on the discovery and vetting process than full-blown collaboration and social monitoring, although the platform does offer these features.

Klear works with a range of brands, from nonprofit organizations like Starlight Children’s Foundation to large international corporations like Huawei, Microsoft, and Coca Cola. They also partner with agencies and ecommerce providers.

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Klear doesn’t post pricing or subscription tiers on their website, but they do offer a free demo.

17. Julius

Julius is a SaaS influencer marketing platform that aims to help brands enhance their storytelling and find the best individuals to get those stories out into the world. Julius includes features for every step of a campaign, from influencer discovey and activation to peformance reviews. Another reason they stand out is because their  staff create and review influencer profiles by hand. 

Julius works with a variety of verticals, with a mixture of mid-size brands, nonprofits, and large brands like Philips, Spotify, UNICEF, and Club Med. 

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Julius doesn’t post pricing or subscription tiers on their website, but they do offer a free demo.

18. trendHERO

trendHERO is an Instagram-focused influencer analytics platform focusing on micro- and macro-influencers. Similar to Klear, it acts as an advanced search engine for Instagram influencers and bloggers by letting marketers dig into each creator’s profile and choose the best match. Dive into the demographics and interests of their audiences and their subscriber growth over time. 

With a strong presence in Russia, trendHERO primarily serves small and mid-size American businesses and large Russian companies like vc.ru.

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trendHERO offers a free plan that lets you save favorite influencers, with the option to upgrade to the Lite plan for $15.99 per month and unlock significantly more features. 

The Pro plan is $39.99 per month for more comprehensive influencer searches and ad monitoring, and the Advanced plan is $119.99 per month to get more reports, accounts, and priority customer support.

19. Trend

Trend is an influencer marketing platform that offers a robust creator network and helps brands earn user-generated content. They offer scalable influencer marketing and flip the traditional influencer outreach process on its head. With Trend, influencers apply to your project listing, rather than making you search for them and initiate contact person by person. 

Trend works with primarily small and mid-size brands and fast-growing startups like Mizzen+Main and Italic.

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Trend offers pay-per-creator pricing or monthly fees. $100 will get you a custom photo or video and one Instagram post from an influencer with 5,000-150,000 followers. 

The Trend Starter plan is free and functions as a search engine, while the Pro version ranges from $0 to $299 per month, with the final cost depending on the number of creators you work with. Once you work with 20 or more creators, you unlock a personal campaign manager.

20. Heepsy

Heepsy is an influencer search engine that vets influencers for fake followings and categorizes them by industry and location. With a database of over 11 million influencers with more than 5,000 followers, Heepsy supports niche searches with advanced filters and AI. 

The company works with brands, agencies, and ecommerce providers to match them with lists of influencers who’d potentially be a good fit.

Over 10,000 brands use Heepsy to access influencer data and choose the right creators for their campaigns. The company works with small and mid-size brands as well as large brands like IKEA and Rolls-Royce.

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Heepsy offers a free plan with limited functionality, and three subscription tiers based on campaign size. The Starter plan for small brands is $49 per month and enables lists, notes, and unlimited search of their influencer database, while the Business plan upgrade is $169 per month and unlocks premium support and more advanced features like engagement search. The Gold plan is $269 per month and includes multiple devices, audience data, and authenticity audits.

21. Lumanu

Lumanu is an influencer marketing and collaboration platform that was specifically designed by creators themselves. The company sets themselves apart from the competition by giving brands the power to easily repurpose content for other means and platforms, namely paid social ads. 

Lumanu puts less emphasis on discovering influencers, more on using influencers you already work with as an ad-hoc marketing department and all in one convenient dashboard. They’ve worked with large, established brands and marketing agencies like BJ’s Wholesale Club, Cameo, and Savage X Fenty.

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While the brand FAQ mentions a monthly subscription model, pricing isn’t published on Lumanu’s website. They mention a basic plan meant to facilitate collaboration and payments and a more advanced whitelisting plan. Influencer Marketing Hub says that plans start at $2,000 per month.

22. YouTube BrandConnect (Formerly FameBit

Creator discovery service FameBit was rebranded to YouTube BrandConnect after being absorbed by Google. As branded content grew on YouTube, they created their own in-house influencer marketing and collaboration tool where they could leverage their unique access to millions of creators.

Now, BrandConnect has insights-based matchmaking tools to match eligible YouTubers (U.S.-based influencers in the partner program with at least 25,000 subscribers) to brands in order to create effective and engaging branded content. YouTube reports that average deal size on BrandConnect has increased more than 260% since its inception.

Large established brands like Hershey’s, Schick, MAC, and NortonLifeLock have had success with the program.

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YouTube doesn’t publish pricing for BrandConnect, you’ll need to call their sales department for more information. 

23. Carro

Carro is the world’s largest collaborative commerce network. Beyond influencer marketing tools, their selling point is that they foster mutually beneficial brand partnerships. Brands, influencers, and media outlets can cross-sell one another’s products on their Shopify stores, so everyone increases their audience reach and sees more value from their customer bases. 

Carro works with more than 32,000 small and mid-size brands, including companies like Inkbox, Hint, Chubbies, and Nomad.

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Carro offers a free version and multiple pricing tiers for their brand partnership software, and there’s also a free version to just access the influencer features. 

For the brand partnership toolkit, the Starter plan is $50 per month and built for startup and small brands, while the Growth plan is $250 per month and designed for established brands and retailers. You’ll need to contact them to find out pricing for the Enterprise level. 

24. MightyScout

MightyScout began as an influencer discovery service and evolved to become an influencer tracking tool specifically to help marketing agencies scale up and run more efficiently without needing a larger team. Their data-driven platform helps agencies track and manage influencer campaigns for widely known clients, from brands like Nestle and Mastercard to Walmart and Starbucks. 

MightyScout also offers options for small brands getting started with influencer marketing.

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MightyScout offers four tiers based on how many influencers and brand mentions you can track, along with influencer lists, audience demographics, and custom metrics

The Starter plan is $99 per month and tracks up to 50 influencers, the Growth plan is $399 per month and tracks up to 200 influencers, the Professional plan is $749 per month and tracks up to 400 influencers. The Enterprise version has unlimited influencer tracking but you’ll need to contact MightyScout about pricing.

25. TapInfluence

TapInfluence offers an opt-in influencer marketplace and a variety of automated influencer marketing tools (it’s also a subsidiary of IZEA.) Campaign management, bidding and offers, scheduling, CRM integration, compliance, and payments are automated to create a one-stop solution for working with content creators.

TapInfluence works with a variety of brands who prefer the marketplace and bidding process of finding influencers, largely mostly startups and marketing agencies.

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TapInfluence doesn’t post pricing or subscription tiers on their website. They offer a self-guided tour, but not a demo version.

26. Onalytica

Onalytica is an influencer relationship management solution that primarily works with marketing departments, agencies, and marketing professionals. Promoting themselves as the world’s largest B2B influencer marketplace, their database boasts over 700,000 B2B influencers around the world. (Read our blog for more tips on finding B2B influencers and optimizing your B2B influencer campaigns.)

Onalytica focuses on employee advocacy and influential experts, rather than D2C influencer-brand partnerships.

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Onalytica doesn’t post pricing or subscription tiers on their website, but they offer a free trial version.

27. Cision

Cision offers a variety of media monitoring, audience research, social influencer management, and reporting solutions, with Cision Communications Cloud allowing users to find the right journalists, media outlets, and influencers as they scale their audiences. And as one of the most trusted brands in the PR industry, Cision largely works with marketing and PR agencies and in-house marketing departments of multinational brands. 

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Cision doesn’t post pricing or subscription tiers on their website, but they do offer demos customized to each agency’s needs.

28. IZEA

IZEA is a pioneer of the influencer marketing field, with a marketplace of over 4 million creators. IZEA offers a self-service SaaS platform along with managed influencer marketing services, as well as customized hybrid solutions for large brands and marketing agencies. Their clients include Whole Foods, Burt’s Bees, and several other Fortune 500 companies.

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IZEA has multiple price points depending on which services you need. Their influencer search engine starts at $149 per month (and frequently has promo codes), with their on-demand sponsored post service Shake starts at $50 per month. 

The full enterprise-grade IZEA Unity Suite of end-to-end influencer marketing solutions starts at $500 per month while managed services start at $25,000 per engagement. Contact their sales department for more information.

29. Markerly

Markerly is an award-winning influencer tracking and analysis tool known for strongly vetting their influencers and helping their clients build communities around their brands. 

Markerly works with marketing agencies and medium and large brands like Georgia-Pacific, Michelin, and Oreck, in addition to city and state government agencies in New York, Texas, and California. They position their service as making influencers into strategic partners rather than one-off campaign collaborators, with an emphasis on social responsibility.

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Since Markerly only offers managed services, they need to be contacted for a quote.

30. Adly

Adly is a digital marketing service provider that helps agencies and brands collaborate with celebrities and mega-influencers. Adly offers managed influencer marketing services along with self-serve and hybrid options. Their clients are primarily large global brands like AT&T, NBC, and Hyatt.

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Adly doesn’t have pricing or subscription tier information on their website, and doesn’t offer a trial or demo, so reach out to their team to learn more. 

Connect Your Brand to Influencers With Popular Pays

As you can see, you’ve got a wide range of influencer marketing platforms to choose from. Whether you’ve given other influencer marketing solutions a try or have never worked with an influencer before, Popular Pays is the best fit for managing and tracking your influencer relationships.

Our platform is the all-in-one influencer marketing solution for discovering top talent, managing creator relationships, collaborating on campaigns, and building a content library, then getting an accurate picture of your campaigns’ performance. To see Popular Pays in action, request your free demo now!

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