Next level influencer marketing platform:A new way for brands to create content
Partner with our community of over 100,000 opt-in content creators and influencers who leverage trends and social power to shape authentic, top-performing content for your brand.
Streamline your influencer network – we'll help
Your brand. Their creations. Your way.
Get eye-catching content tailored to your business needs.
Influencer marketing campaigns that drive business impact
Collaborate with top influencers aligned with your values and target audience, who will advocate for your brand and share authentic content on their personal channels.
Creative content designed to highlight your brand
Work with top digital creators who will generate inspiring content to elevate your social pages. Whether you're after branded visuals, UGC-inspired pieces, or atmospheric content, get tailor-made TikTok, Instagram, YouTube, and Facebook content that is built to perform.
Create engaging content for any platform
Find top content creators & influencers
Explore our diverse influencer database and creator marketplace to find the best fit for your business needs. Filter by demographic, skill, size, and even network, to easily find the perfect fit for your brand in just a click.
Hire creators and influencers directly from the platform
Leave the technicalities to us. Once you choose your influencers, we take care of legal, payments, and contracts for you. Focus on spending more time brainstorming campaign ideas with them and enjoy a seamless partnership.
Collaborate with creators at every stage of your campaign
Once your brief is live and creators have applied and submitted content, you can easily review, comment, and request edits, or approve in a just a click, to get your campaign up and running.
Track, measure, and prove campaign ROI with Analytics
Easily track, analyze and measure your content performance. Get a high-level view or extensive campaign metrics to easily understand the impact, iterate, optimize, and share the results with your team.
See how the world’s leading brands create great content with us
“Our social strategy has always been around content, and a lot of it. Popular Pays was the answer we were looking for when it came to our content needs. They have allowed us to build a library of on-brand and engaging assets that we can use across our social platforms and other marketing channels."
Carly McCoy
Social Media Manager
“Popular Pays provides an effective and efficient solution to generate engaging content and strong results. We relied on Popular Pays workflow to produce more than 200 pieces of content that garnered impressive results for M&M’S Caramel.
Morgan Quilici
Senior Associate, Client Experience
“The team loves the spot! Client is happy, C suite team is happy. Some people thought we used existing footage from previous commercial shoots (that’s how good some of the influencer’s footage was)."
Alli Martino
Digital Account Manager
״Working with Popular Pays helped us find creators that were skilled, passionate about our brand, and strategic in their content creation and the platform made it easy to brief creators, review content, and track performance.״
Khari Shelton
Producer